It is enough to make your head hurt!

Real Estate Agent with Minister Realty

The day was August 28 of 2007 @ 3:30pm a great day and I felt MARVOULOUS! A day that would change the way I use the internet FOREVER!

It was just a little over 4 months since I allowed my real estate license to be revoked by not renewing it (a blog post for another time). I had not been actively practicing real estate since October 2005. At this time, the most networking I did was a Yahoo Group I founded in 2004, a couple of web sites, and an email list. On this warm beautiful August day at my nice cushy job as an on-site title rep for LSI at JP Morgan Chase Home Loan Direct. The sun was shining, it was warm outside, the birds were singing, and I was waiting for the hammer to drop. I had found out through the grapevine I was going to be laid off in less then an hour. I was ok with it though, I literally prayed that week if I should plan on my departure to start a new venture. God has a funny way of answering prayers? Anyway, I digress.

Is it just me or are the lights a little bright?

I had been using Linkedin for about 3 months at that point. Connecting with old and new friends, building my network as I was planning to become self employed again, possibly get back in to real estate, or go full bore in to a print broker business I had been toying with for a few months on the side. However as fate had it, I was going how to spend the next few months enjoying unemployment.

I feel the beginnings of a headache right now.

In October 2007 (my wife has given permission to reactivate my license, which I did not do at this point), I connected with Misty Khan of http://www.arrow-tips.come/, an EXPERT on using MS Outlook and consulting for business. I made my first few blog entries at and posted a request for critiques of the design and content on Linkedin's Q & A section. At that time, Misty (a non agent by the way) responded with some kind words of encouragement for a beginning "bloogger" (definition found here ) and introduced me to 2 new LIFE CHANGING term's, "WEB 2.0" and "Social Media!" Two terms scorched in the inner most part of my grey matter.

 It's just a dull pain in the temple area, nothing serious.

Being the curious bloke that I am, I preceded to Google these odd terms "WEB 2.0" and Social Media."  Immeadialty I began learning how these terms pertain to marketing, branding, networking, and connecting. Sites called "MySpace, Facebook, Twitter, and Linkedin" were appearing in page after page, blog after blog, website after website. Quickly I discerned "THESE" are the places to be, and I needed to learn to take advantage of them quickly as possible.

Why do the clicks of the keyboard sound like a jack hammer downtown during rush hour? 

With Facebook and MySpace, I suddenly connected with relatives, old friends, new friends, long time friends, class mates, and drum & bugle corps buddies. We were reliving good times, building spheres of influence, and networking. Most importantly, I was catching up on who has children, how many, and their ages. Fast and furiously, I was communicating with people in other means then the old fashion telephone, and the soon to be outdated email. Bulletins and friend comments were the preferred method of communications!

Oh boy does it hurt when I think!

Jan 3, 2008 it is a new year, and I have less then 2 months left for my unemployment (my wife is also suggesting I find a "Real Job" as in "Not Real Estate!"). I had taken the Ohio Real Estate exam for a 2nd time and passed. It was great, I was excited, and I was ready to take over the real estate world again. I also started paying attention to Facebook, Linkedin, and Twitter more often. I noticed that I had connected to a few real estate agents, some I had found others had found me. Included in my new group of connections is preacher in my church, a few "social media experts," a guy hawking his virtual tour website (another post), and my now good online friend Misty Khan (Oh yeah I almost forgot, a mortgage borker I almost rented a room off of once, and co-oped with another time when he was an agent, but we will not talk about him much ;^) *again another post*)

Who put the 2000 lb lead weight on my head?

At this point, other sites start being passed around by my new found networking partners (mostly agents). The conversations involve  how they promote themselves and their listings on Flickr (Cheap Sunglasses Club ROCKS!),  Utterz, You Tube, OOVOO, Stumble Upon, Digg, Pownce, Seemic, Google Talk, Skype, the Realtor designation "e-TWIT (which I have earned) and this really odd acronym "AR" to name a few.  Inquisitively, I start checking each site out one by one, looking at the need for joining such group and what they offer.  Also at this time other strange things start happening, my spam increases to join this group, that group, and to "gain my trust" by connecting.

If I don't do something about this sharpe pain, my head is going to explode!

Now it has been 2 days since joining Skype (Thanks for the party), keeping up with friend feed, constantly checking my tweets, keeping 2 blogs, 2 MySpace pages (personal and professional), Facebook page, posting to my Yahoo Group,  receiving my first listing in 3 years, posting my first listing on Craig's List, (and everywhere else), being advised to also go to Point 2 Agent,  scouring through my email, keeping my Linkedin connections up to date AND writing my first post on Active Rain!" No wonder MY HEAD HURTS!

So to the crux of it all, the questions that will keep my head from pounding:

How do you decide what "WEB 2.0" or "Social Media" tools to use? What are the ones to stay on top of? How you keep up with what is new?

Real Estate was SOOOO MUCH simpler in 2005.

Oh yeah, could you pass the Advil please? I am going to bed!

Comments (15)

Lani Anglin-Rosales

Rocky, it sounds like you're on top of it!  My main SM methods: Twitter (duh, I've written tutorials on, LinkedIn, Facebook (although fairly useless), and BLOGGING on various WordPress blogs. 

The real secret is that each tool will fail or succeed depending on YOU and your personality.  I may do better on Twitter than Facebook while others will garner wonderful contacts on Facebook.  This industry is in the middle of a witch hunt for the perfect imaginary golden ticket that doesn't exist because each person's marketing plan is like their fingerprints- unique. :)

Mar 29, 2008 05:14 PM
Christy Powers
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent head hurts from reading all that. There are too many things to keep up with these days. I need some aspirin now!    
Mar 29, 2008 05:26 PM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Rocky - John Novak pointed me in your direction. Welcome to our humble digs. You're gonna love this place! And unlike many social networking platforms these days, you'll recognize the value proposition here rather quickly. Let me know if you have any questions along the way!
Mar 29, 2008 08:28 PM
Sarah Cooper
Real Estate Shows - Hurricane, WV

Hey there, Twitterbug!  YAY on your first post here!!! You did a GREAT job of it!!

I keep up with it all by not joining it all.  I love Twitter and have made great friends there -- you know!  I Skype a little when I want to talk more personally with people -- LOVE IT.  Flickr is great fun, you can learn a lot about people, their interests and where they live.  I spent a great afternoon in Photophow yesterday going through pictures with a friend or two.  

Just use what you like when you want.  I quit Facebook, hated it.  Got you in MySpace.  Just use the stuff you like.  And welcome!

Mar 30, 2008 01:27 AM
Bob Carney
Taylor-Made Deep Creek Vacations & Sales - Mc Henry, MD
Licensed MD/PA Real Estate Agent

I want to utter the words of a famous AR blogger and friend Jeff Turner.  It's all about YEO - you engaging others.  Nuff sed!  As Lani says above...its about you.  

Congrats on your first post to AR... 

Mar 30, 2008 01:30 AM
Faina Sechzer
Henderson-Sotheby's International Realty - Princeton, NJ
Real Estate Expert - Princeton, Montgomery ,Hopewell, NJ
Rocky - welcome and how many words was this post?:) You can consider yourself employed full time with all the marketing outlets you are pursuing. Like Lani said, pick where you are most comfortable and what brings business (if it's your goal). It could also change over time. I used to post every day on AR, not so much now -may be it will change again:) Good luck.
Mar 30, 2008 01:30 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Rocky, your here !! Yea. I first found you on Twitter and then we chatted away on Skype one night. Yea, there is way to much Social Networks, the question is which ones will remain? Right now I am really enjoying Twitter and Active Rain is home. Then keeping up with my personal blog about Ann Arbor. That is about all I can handle, of yea I do accept friend requests on FB and Linkedin. 

WELCOME, now go join the Active Rain newbies group, good stuff for getting you going on the right track.


Mar 30, 2008 01:32 AM
Jeannette Neerpat - Coral Springs, FL
e-Pro Coral Springs/Parkland Real Estate
Well done Rocky! All this is making my head hurt. Ouch no I need the advil. I am also still learning all the ropes and I know there is still much we haven't uncovered. Let's learn together!
Mar 30, 2008 01:33 AM
Marc Grossman
Marc It Sold! - Longwood, FL
GRI, Greater Orlando Real Estate Broker
Rocky,  Welcome!  We've been following each other on Twitter and you mentioned your 1st post.  Yes, it can become mind boggling with all the sites, but you have to feel them out and decide which works for you otherwise you can end up in some kind of social network purgatory.  :)
Mar 30, 2008 01:50 AM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Hi Rocky, I can tell by your writing style that you have a flair and you will figure out which social networks feel the best for you - I latched on to Bob's theory (which felt right for me) that focusing on three SN's was the best method. I can't do justice to everything.  With social networking I almost felt like I was back in HS trying to join every club, group imaginable and driving myself crazy. (Crazier? LOL)  It's been fun talking with you on Twitter and congrats on your first post!
Mar 30, 2008 01:56 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Rocky - Nice to see you in the Rain where you can stretch out a little beyond 140 characters! It's interesting that many of us on Twitter got our online start on ActiveRain, then moved on to other social sites. Your journey brought you from social media to AR. To me that's an indication of how connected social media is becoming, which makes it a great way for us to learn and grow, and expand our networks.

Mar 30, 2008 05:15 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Hey you I came from your Twitterfeed to see your first post here on ActiveRain. 

I came to read your first ActiveRain post shortly after reading that ActiveRain has "jumped the shark" on Agent Genius (Jonathan Dalton was the contributor...)   

Social media makes my head spin.  Welcome to ActiveRain!

Mar 30, 2008 05:23 AM
Chris Shouse
Lyoness USA - Las Vegas, NV
Realtor - Las Vegas


I enjoy you so much on Twitter and I am still learning AR and the whole social media thing too so we can get headaches together:)

Mar 30, 2008 08:35 AM
Chrysti Tovani
Coldwell Banker Sacramento - Fair Oaks Office - Fair Oaks, CA
Sacramento Real Estate Agent

Welcome to Ar Rocky!  Your post perfectly shows the power of networking on the web.  Getting the hang of it as well as devoting the time it takes to learn how to use it can cause a headache.  <g> 

I'm new to twitter so I'm following my fellow tweets to learn from them.  @ChrystinaTovani

See you around on the RAIN!  Maybe I'll find you on Twitter too.

Apr 01, 2008 08:48 AM
Laura Watts
Positive Properties, LLC - Laurinburg, NC

Rocky, I enjoyed your post. I have really learned alot from you. Being a part of USRBN has been very enlightening and helpful. I hope to see more blogs from you on AR.

Jun 08, 2008 03:42 PM