It was once said that “a picture is worth a thousand words”. Fast forward to 2014, and the phrase now can be worded as “a photo is worth thousands of impressions”. Every day we are bombarded with images, whether it is a Facebook post on our smartphone, magazine covers staring back at us in the grocery, or an advertisement in our mailboxes. Images elicit strong emotions in human beings and can easily convey a message that words simply cannot. With that said why is it that so many homeowners are accepting of lousy photos of their home when it is listed with a real estate agent?
Many agents do not consider the fact that those hastily shot photos from their phone, within moments of upload will soon be on display to the world. Yet, amateur hour rules the day. So much so that there is even a Twitter feed dedicated to this practice. You can find it @BadListingPhoto.
You the homeowner deserves better. Here at The Real Team we employ the services of Michael Murphy Photography in order to showcase our clients’ homes in such a way that not only are the photos viewed, they are viewed multiple times by the same individuals on return visits to The Real Team website It is a given that a potential buyer views a property many times before and after the showing, so why not make her experience as satisfying as possible when viewing your listing.
The moral of the story is this, just as showing a home that is dirty and disorganized is a turn off to potential buyers, so too are bad listing photos. Demand the best from your Realtor. A real pro will always make the photos a top priority.