Why Great Photos Matter When Listing a Home

Real Estate Agent with Coldwell Banker SL3268673

It was once said that “a picture is worth a thousand words”. Fast forward to 2014, and the phrase now can be worded as “a photo is worth thousands of impressions”. Every day we are bombarded with images, whether it is a Facebook post on our smartphone, magazine covers staring back at us in the grocery, or an advertisement in our mailboxes. Images elicit strong emotions in human beings and can easily convey a message that words simply cannot. With that said why is it that so many homeowners are accepting of lousy photos of their home when it is listed with a real estate agent?


Many agents do not consider the fact that those hastily shot photos from their phone, within moments of upload will soon be on display to the world. Yet, amateur hour rules the day. So much so that there is even a Twitter feed dedicated to this practice. You can find it @BadListingPhoto.


You the homeowner deserves better. Here at The Real Team we employ the services of Michael Murphy Photography in order to showcase our clients’ homes in such a way that not only are the photos viewed, they are viewed multiple times by the same individuals on return visits to  The Real Team website It is a given that a potential buyer views a property many times before and after the showing, so why not make her experience as satisfying as possible when viewing your listing.


The moral of the story is this, just as showing a home that is dirty and disorganized is a turn off to potential buyers, so too are bad listing photos. Demand the best from your Realtor. A real pro will always make the photos a top priority.


Happy Selling,



Comments (6)

Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     You get one chance to make a first impression.   So many websites and so many social media pages like "Bad Listing Photos" says too much.  Do it right!

Aug 04, 2014 08:48 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

The photos introduce the property to world wide web and the neighbor next door--they need to be eye-catching from day one as most buyers won't come back a second time. 

Aug 04, 2014 09:07 AM
Colleen Fischesser Northwest Property Shop
RE/MAX Advantage | Managing Broker - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

It is amazing to me when I see bad photos, especially when the house is a great listing! It's all about transparency!! Show what the house offers (or doesn't offer) and let the buyers decide!

Aug 04, 2014 10:03 AM
Kathi Jozaitis
Golden Hills Real Estate Services - San Ramon, CA
Your San Ramon Valley Realtor. I'm here to help!

I couldn't agree more, Michelle.  There really isn't any excuse to post bad photos of a home.  First impressions matter, and good photos are a must.

Aug 04, 2014 11:07 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Not only is this a grave disservice to your client,  but it certainly does not impress future sellers who see your work. 

Aug 04, 2014 11:36 AM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Michelle - It is important to post the best photos when listing a home for a good impression.

Aug 04, 2014 01:17 PM