4 Most Important Elements For REALTOR Websites

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Real Estate Technology with Home Value Leads

4 Rules For Successful Real Estate Websites

This article was originally posted on the Home Value Leads blog. It is being reposted here for your education and feedback.  

The Internet has revolutionized the way that professionals in several fields do business, especially real estate. Real estate agents who want to maximize their income must have a website so that potential home buyer or home seller leads can find them more easily. There are some important elements of successful REALTOR websites that you cannot ignore if you want to create a quality site that contributes to the success of your real estate business.

What Successful REALTOR Websites Have In Common

Responsive Design

Many signs show that the use of mobile devices to access the Internet is on the rise. According to a study conducted by Super Monitoring, half of the world’s mobile web users rely on mobile browsing as their primary method of accessing the Internet. Can your website be loaded on popular mobile phones and tablets? If not, you run the risk of losing out on business from potential clients that want to use these devices to find out more information about how you can meet their real estate needs. Even search engines will penalize you if your site is not mobile friendly. Successful REALTOR websites have to be responsive and mobile friendly.

Search Engine Optimization

Commonly known as SEO, search engine optimization is one of the important elements of successful REALTOR websites because of the frequency with which search engines are used. Ranking highly in a search conducted by people in your area looking to buy or sell real estate could be a key factor that determines the number of leads you receive. Over 90% of searchers click on the first five results, so your goal should be to get there. You can research SEO tactics and attempt to implement them yourself, but if you are serious about optimizing your REALTOR website for search rankings you should hire a professional marketing business to handle this task for you.

A Smooth Interface

It is very important that your REALTOR website is easy to navigate. Try to avoid elaborate design schemes or an excessive number of pictures, as these elements might confuse your visitors and make them navigate away from your page. Your website should make it easy for your visitors to access all of the information that they need to know about your real estate business and how you can help them achieve their goals. A simple menu, clear choices, and effective calls to action are extremely important to successful REALTOR websites.

Strong Content

Content marketing is very popular right now for all kinds of businesses, and search engines like good, quality content that is updated regularly. The Content Marketing Institute reported that 60% of marketers plan on expanding their budget for content marketing in the next 12 months. Good content is one of the most important elements of successful REALTOR websites. To determine how good your site’s content is, put yourself in the shoes of your website’s visitors. Think about how valuable the information on your site would be and how you might be able to offer even more value to potential clients that browse onto your website. You could always ask your friends and past clients to test out your website and make suggestions.

These are some of the most important elements of successful REALTOR websites. Above all, it is important that you constantly update your site and make it better so that you can enjoy all of the benefits that come with having a great REALTOR website.

Photo Credit: SEOPlanter

Posted by

Brian Rayl

Licensed Dallas Real Estate Agent 

Co-Founder of Home Value Leads

What is Home Value Leads?

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Show All Comments
Rainer
171,615
Mike Warren
Real Estate - Colorado Springs, CO

Nice post Brian. Very informative.

Aug 04, 2014 08:08 PM #1
Rainmaker
2,377,552
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Brian. Nice job with your post on making the best possible website.

Thank you for commenting on my post.

Aug 04, 2014 10:10 PM #2
Rainer
403,655
Muhammad Mushtaq
Weichert, Realtors® - SBA Group - Fall River, MA
Broker/Realtor

Great info Brian. I am in the process of designing a new website for my business. Will defenitely help.

Aug 04, 2014 11:23 PM #3
Rainmaker
864,177
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Very informative and helpful tips. Mobile web is going to be very essential to the continued success of our business in the future.

Aug 05, 2014 03:20 AM #4
Ambassador
3,244,304
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

My website could use some tweaking and these tips will help greatly.

Aug 05, 2014 04:57 AM #5
Rainer
126,298
Brian Rayl
Home Value Leads - Highland Park, TX
Active Agent and Co-founder Of Home Value Leads

Mike Warren - Glad you liked it! 

Joe Petrowsky - I hope my sarcasm came through on my comment on your article. 

Muhammad Mushtaq - Designing a new site can be a pain, but making sure you start out with a solid foundation can really help. Good luck and please share your site with us when it's done!

Sarah - (Not sure why It's not letting me tag you) Mobile is of the utmost importance. Some studies show that nearly 70% of website visitors are on mobile these days. If you aren't mobile friendly, you are missing out on the majority of traffic. 

Aug 05, 2014 10:12 AM #6
Rainer
126,298
Brian Rayl
Home Value Leads - Highland Park, TX
Active Agent and Co-founder Of Home Value Leads

Sarah Oswald - Mobile is of the utmost importance. Some studies show that nearly 70% of website visitors are on mobile these days. If you aren't mobile friendly, you are missing out on the majority of traffic. 

 

Chris Ann Cleland - Good luck! If your website has any of these 4 things wrong with it, it's best to do it sooner rather than later. 

Aug 05, 2014 10:13 AM #7
Rainer
8,259
Sara Chris
Absolute Consultant Group - Toluca Lake, CA

Thanks for this information. This is really helpful for real estate business.

Aug 05, 2014 06:37 PM #8
Ambassador
3,244,304
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

My website hasn't been a focus for me, but as I look to other sources of leads, this seems the natural place to start.

Aug 06, 2014 03:41 AM #9
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Rainer
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Brian Rayl

Active Agent and Co-founder Of Home Value Leads
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