Remember when a campaign button was an effective tool? If you do, you are surely much older than I am. Still, I like the simplicity of them. Today, so much of our advertising is high-tech, internet related or somehow even more impersonal. Buttons seem to be more tangible and even more valuable to the wearer. I've been toying with the idea of ordering some form of "premium" for my clients. A token that I can give to them as both a thank-you for their business and a reminder of my services. Cheapo pens are not likely. I figure that if I won't use them for the signings I conduct, how can I insult the client by giving them a cheesy pen. Another item I have considered is a refrigerator magnet. Maybe I'll do both.
I know the magnet thing has been done over and over by others. I suppose I'd just like to give my clients something more lasting than my business card...
I'd love to hear your ideas on "premiums" for clients and the successes you might have had.
"A Quick Note"
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