A real estate agent is always learning. If the MLS isn't changing, marketing methods are. If marketing methods aren't changing, laws are. If laws aren't changing, then the world has come to an end. So, one of the key assets to surviving in this business is learning. Learning what works and what doesn't. Learning how to handle the stressful situations and how to balance life on a real estate timeline. Add a team to the mix and it's even more learning that has to be done. So, as we grow as a team, there are some things I am learning about real estate that I thought I'd share with you.
1. Communication is key. In counseling theory, they tell you that one of the key issues in any relationship is how the two communicate. The same is true for a team. Communication is key. To effectively communicate, we've invested into systems that keep us on-track with what has and has not been done on listings. We email frequently, text, make phone calls, and have a monthly meeting. Despite all this attempt at communication, we still fail. It's inevitable for any team to fail at times. But communicating with our clients is essential.
2. Service propels our business. Real estate is a service-based business. If our heart is not to serve our clients, we're in the wrong business. We have to constantly be seeking to find ways to effectively serve our clients, and communicate that service to them.
3. Focus sharpens our business. It's easy to get caught up in dealing with details and trying to make our business perfect in every way. But unless you're endowed with the ability to be in all places all the time, you're not likely to make this work. Knowing what is the center of your business is key and being able to focus in on this is hat sharpens a business. Gary Keller wrote a book all about the "One Thing". The concept is simply to find the "one thing" that builds your business and focus so intently on it that your business can't help but grow. For some that's calling, for others, it's writing blogs. Whatever it is, you focus on that and don't allow anything to interfere with it.
4. Goals guide our business. It's easy to move forward and be propelled with service, to be focused and be able to cut out the competition, but knowing where you are headed is what guides our business. If a farmer with an oxen tried to plough a straight row without something to set his eyes on ahead of him, he'd go crooked in a heart-beat. Don't get side-tracked. Keep your eye on the goal, focus in on the "one thing" and make sure to communicate your service to your clients.
I write from a position of a student rather than a teacher. We're still trying to figure out how all this fits together, but we thought these might help you out as well.