The power of a strong presentation

Home Stager with Home Matters Property Stylist Group, Indianapolis, Indiana


Once upon a time I received a call from a home seller who had done everything right. His agent had provided him with a list of “suggestions” to help his home sell quickly and after investing a considerable amount of time, money and elbow grease into these improvements, his home hadn’t received any offers in the three months it was on the market.



“I have no outdated lighting. The house is very clean and yet I have had to reduce my price $15,000. Can you tell me what’s happening here?” He asked.



I couldn’t over the phone but when I walked into the house, it was a little more obvious. It was a house only Switzerland could love. It had been neutralized to the point of being austere. Every wall was painted beige. Every piece of art had been stripped from the wall. There were no accents to help anyone connect to it save for some furniture and a couple of pillows. He’d taken it from a state of warm welcome to something so boring and bland, no one could appreciate it.



While I appreciate the agent’s message to depersonalize the space, the homeowner took it to the extreme and when I work with clients, I don’t leave anything to chance. I am very specific about what to leave in and what to take out so that your home will allow people to see the dimensions of a room, the depth of a closet and the potential in the pantry. Think about it, why do most of us want to move right into a model home? Because it is staged in such a way that we can imagine ourselves in the space and feel that it has everything we could possibly need.




When I work with my clients my goal is to help their home pack a powerful punch so that potential buyers emotionally connect with the place and see themselves living there for years and years to come. Don’t underestimate the power of a proper presentation and how it has the ability to help a buyer want to move in rather than move on. Call Home Matters today to find out how we can help you!



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Home Matters is a home staging company that offers services for both occupied and vacant homes. We work with all budgets and have received Angie's list highest rating for the past three years. Visit Home Matters website for more information.

Comments (5)

John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Linda, thanks for pointing out the importance and power of a strong presentation. Staging a home properly can make a huge difference in the end result.

Aug 05, 2014 08:50 AM
Mabrook Shah
UpStaging Interiors Calgary - Calgary, AB
Interior Decorator & Home Stager

i simply loved your presentation. It's funny but when a REA or seller asks me what would you do different i just think i can educate you and give you tips but i just can't transfer my brain into yours. Staging is a skill and it comes with practice. It's not something you just tell them and everybody will do it just right.

Aug 05, 2014 04:31 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

This is far too common.  There are too many people giving "staging" advice that really don't know what they are doing.  Removing too much is just as big a mistake as having too much.  Excellent post, Linda!

Aug 06, 2014 08:54 PM
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana

Thank you all for sharing your thoughts about this post.  I am always seeing that why something needs to be done and in detail is often much more important than what to do.   It is a skill to know how to communicate why and what needs to be done so the results can be maximized sooner verses later.

Aug 18, 2014 05:06 AM