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To List or not to List

By
Real Estate Agent with REMAX Allgiance
Yes, that is the BIG question.  When I first started in this business, I was advised to always take a listing even if
the Seller wanted to put it on the market for far more than the market value.
Five years and a lot of listings later I am not sure of this strategy and would like opinions on this matter.
Of course, the thought is that even though the listing won't sell and will sit on the market for months and even years and the owner will fire you because it is your fault , the property hasn't sold and it goes through several other brokers and finally sells at the original price that you first advised....hopefully you can bridge buyers to other properties.
Well sometimes, I am finding that it is not worth the energy and frustration. I am therefore turning down the sellers with a nice, " I don't want to disappoint you" reasoning.

  Are there any thoughts on this matter?

Show All Comments Sort:
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert
I think it has to be either price well to sell or the seller has to have motivation...if they price to high at leat you know they will need to come down.
Mar 30, 2008 01:42 AM
Chip Jefferson
Advanced Building LLC - Lexington, SC
We write it up if its reasonable. If not we pass the listing.
Mar 30, 2008 01:48 AM
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate
I have been through this for 12 yrs..at this time I refuse to take it unless it's highly reasonable. I just went on one last night...they will probably have to bring 25K to closing if we sell it. I told them if they weren't willing to price it where I suggested then they can hire another who can bring them a miracle and spend their money and time invested. Just wait...you'll be the second or third Realtor(R) when they realize the first advised them to price it higher...you can't do that in this market and it's rare to sell overpriced...I just did though but it was a long time client who has done many deals with me.
Mar 30, 2008 02:09 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
I don't take overpriced listings in this market, too much time, money and frustration. I'd rather be the honest one they come back to after they get real. Gosh, it's hard enough to sell in MI with homes priced right.
Mar 30, 2008 02:29 AM
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Sally, it has traditionally been better to have mostly listings versus having mostly buyers.  However, especially in a slow market, if the listings aren't salable and competitive, they're just a millstone around your neck.  Right now, having buyers is a pretty good thing!
Mar 30, 2008 02:29 AM
Don Stern
Realty Executives South Louisiana - Baton Rouge, LA
Greater Baton Rouge Real Estate
I think the situation changes as an agent builds his/her business.  A new agent might be well advised to take the overpriced listing just to get his/her name on the sign and to have something to advertise.  At least, the sign calls will come in with the opportunity to pick up a client even if that client doesn't purchase the overpriced listing.  A more established agent will want to watch their DOM statistics and would be ill-advised to take the listing.
Mar 30, 2008 02:39 AM
Kathryn Tharp
Realtor - Rancho Cucamonga, CA
Rancho Cucamonga, Real Estate Specialist
I agree with Don to some extent.  But there is one more factor that I would look at.  Location. . . if houses in the area are staying on the market longer, then I don't think it is too big a deal to take an overpriced listing.  Of course, try to get them to agree to an incremental drop . . . like every two weeks $5k or $10k.  It is good for new agents to use open houses to get clients, especially if the property is in a high traffic area. 
Mar 30, 2008 02:46 AM
Lissa Uder
RE/MAX Next Generation, LLC - Lebanon, MO
Your Lebanon MO Real Estate Agent
I used to take the overpriced listing is it was not too overpriced and the seller was willing to negotiate. As you stated, it requires alot of time, expense, and frustration. It is detrimental to you and your business, however when they gripe about how you didn't sell it after it expires, as you know, it's always the agent's fault. Word of mouth advertising is huge in this business and you're just opening up a door to bad publicity when this happens.
Mar 30, 2008 02:46 AM
Bart Whitmore
Keller Williams- Louisville - Louisville, KY
Real Estate Agent
I agree with Don on his reasoning a newer agent would benifit from the listing , an experienced agent may want to pass it by---Bart
Mar 30, 2008 02:57 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Sally

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Dec 04, 2017 08:11 PM