In this Inman news article http://bit.ly/1qMJL4V “Multitude of websites and apps exist to take visual real estate marketing to a new level” Bernice Ross delivers new, insightful information about the advances in marketing technology and shares a barn load of great relevant tools for marketing and showcasing property.
What’s so unfortunate is that many Realtors often deal with less than approachable or cooperative Sellers every day. It’s like, “what’s the point? A pig is a pig, is a pig”. No matter what platform, what site, what app you put it on, it’s still a pig.
A Realtor can invest lots of time and tons of their marketing budget on creating great neighborhood videos and current blog content, but when they are faced with a “pig pen” listing, no matter how beautiful the farm is the pig is still a pig.
As technology gives Realtors new ways to showcase houses for sale (including 3d technology), it becomes increasingly vital that homes are prepared well for showing. They need to be at minimum, in decent online showing condition. Sellers must accept the responsibility of getting their home ready for online listing photos in this new level of ‘visual Real Estate marketing’.
So many homes on the internet look like crap and owners are losing wheel barrows of money as their homes sit on the market unsold month after month because Buyers don't like what they see in their online listing photos. Consequently, those homes get few in-person showings and the Seller suffers the agonizing result, failure to sell the pig.
It's really sad to see the extent of this problem on the internet and imagine what impact it’s having on families who really need to sell and need the most money from the sale of their house.
I think to myself ‘its common sense’. But then I reflect and acknowledge that I have a different perspective. A lot of Sellers just don’t know what they need to do. How can we educate and inform the Sellers who fall into the proverbial “pig pen” category so we can help them accept the responsibility that they have to prepare their home for selling? And help them understand what the impact is if they don’t?
Listing Cover Photo
On Dining Room Wall of $750k listing