Lead Generation, and is home buying/selling becoming an impulse buy?

By
Real Estate Agent with Keller Williams Realty CA BRE# 01920030

Sure, we all do our best to make it look like it and Social Media is on our side to help us....
Nice picture! Did you ever think that a REALTOR does all this as a 1-person show?

Lead Generation

 

The lucky ones, who are in the business for 10+ years, or joining the parents’ existing business, can get away with a fraction of this, but generally, this is what a fresh licensee faces.

For the less lucky (like me), who joined the business when the market hit rock bottom, it’s a whole different story.

Considering the startup prices, the price of staying in business, and the fact that we all have bills to pay (assuming you’re not living in the parent’s basement, or being a bored housewife), having a 2nd job is most likely a MUST.

 

Luckily, I have an extra thick hide, and I don't expect much about a lead from the internet. I just reply to the email, and add the email address to my newsletter database.

 



I get 1 reply out of 20-30 emails, and 1 meeting out of 10 replies.
Generally speaking, consumers don't read the details about the home – instead, they just click on the link advertising the home on the top. Otherwise they would know that the home was sold 5-10 years ago, and it is not for sale
Or, it is a beautiful home, yes, but it is for sale, but for cash, and it’s not a rental.

It is not a bait-and switch from the internet sites (even consumers feel like it): the information is there, all they need to do is read it....

From the consumer point of view, I understand, it is too easy to click on a button, which is making a home buying/selling process look like an impulse buy/sale.

When it comes to getting into the contract and closing, there we go again: a REALTOR's job is to make it look fast and easy, reinforcing the image of the impulse buy/sale.

Sure, on the client's side there is a lot of consideration behind it, but probably this is why it takes 300-400 internet leads to get 1 serious buyer/seller.

 

 

Comments (2)

Hajni Cheek
Keller Williams Realty - Walnut Creek, CA
San Francisco Bay Area, CA

Credits for proofreading go to my daughter, Nicolette V. Cheek.

Aug 07, 2014 05:50 AM
Shanna Hall
Real Estate Solutions - Kirkwood, MO
I love selling houses!!!St. Louis, MO 314-703-1311

Hajni Cheek Great blog post!  Perfect grafics too!  Keep up the good work an post more- I look forward to reading them!

Jan 08, 2015 03:24 AM