How to Create Viral, Shareable Content for Great SEO

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

The two most important SEO factors today are quality content and it's value to others. If other people find it valuable, they will share, talk about and respond to that content. That's GREAT SEO. But, how do you create content that someone will want to talk about?

That's the toughest job of all. You don't have to be a great writer or composer but you do have to come up with striking material that will catch someone's attention and cause them to click on, browse, talk about and share. 

Real estate can be so difficult because it's often times a one-time thing. People need to know about a house or neighborhood so they search one and done. It's not often an industry that you can come back to time and again, unless of course you are buying another house. And, usually once people know the neighborhood, they stop researching it. So how to keep those people engaged long after the sale has closed?keep me engaged

It can be a full time job just to stay engaged with your audience and it can get frustrating, stressful and difficult but with a good set of tools and a plan it can be done. 

You know your business, and whether it's real estate, mortgage, staging or some other industry, there are things about it that no one else knows but you. You have to find those nuggets of knowledge and expand on it in a way that draws people in and then keep it front of them long after they have utilized your services for future references and business.


Start with great content. 

300 words used to work but now, great content is more like 1,000. I know, that's a lot. But when you start talking about something you know a lot about, you can usually go on and on. But don't let that turn into rambling just to get out your 1,000 words. Use clearly defined *bullet points, Heading tags, bold words and break the information up into digestible segments that people can really use and take away. Don't just write a neighborhood post, write everything about the neighborhood including a calendar of events that is timeless, a video of the neighborhood that will also get indexed and found for the search terms, images of the homes, parks, area, market trends, graphs and maps. It's detailed, yes. It takes time, yes, but the result will be a timeless wealth of knowledge about that neighborhood that no one else has and THAT is what Google will find authoritative. It's not a blog you sit down and write in an hour. It's a well throughout page that clearly tells the reader, "you are the expert here - better call you". Great example of this here - Heritage Green in Frisco by Jeff Fritzson


what you need to know about a neighborhoodWhat if it's not a neighborhood?

No matter what industry you are in, you can write relevant, authoritative content that is timeless. Hub pages like Squidoo and Hubspot only keep your information active if others find it valuable and continue to click on it, search for it and read it... otherwise it goes bye-bye. Talk about a mortgage secret, buying or selling secret or inspection tip that only you know from your years of experience. But then don't just leave that amazing tip floating out in never-never land, share it.. and share it again and again. Don't spam the cover of my Facebook feed but share it today, share it tomorrow, share it next week and continue to link to it over and over.

Read more: What constitutes as low quality content?


How the best content gets around.

Great content, blogs,  news and videos don't just magically have 8,000 hits their first day unless they have already created the authority. It happens over time with more and more people sharing and commenting on it. 

Get on that social media you have been so putting off. Google plus is one of the best because your posts and links can get instantly indexed when you use Google's social media to share it. Google looks at that content and then watches it to see whether or not anyone else likes it. Google gives it more or less value based on what others think about it and how much it's shared and talked about. Respond to any and all comments and likes or plus's on your social media and let people know you are a real person, not just an automated application that posts every 3.5 days to your accounts. It used to work in the past, it doesn't anymore. Be real, be in the moment and be ready to respond.

Tell me WHY I should be clicking and reading? If you simply say, "look at this new post" I will barely blink an eye as I keep on scrolling. "I bet you didn't do THIS the last time you bought a house!" Hmm... now that gets my attention. What didn't I do? I don't want to do it again, do I? You've seen those somewhat annoying video posts on Facebook, "I thought it was just another cat video until the cat did this" - ugh.. now I have to click and see for myself. HA! But it works... people can't imagine NOT knowing about that stupid cat. Draw people in the same way. Make them want to know more, read more and then share it themselves. Give them the carrot once they click and make sure it's a good one.boring home buyer picture



Wow, images are everywhere and they are getting better. The standard stock image of a nice family in front of a house doesn't ring our bell anymore. We need to be wowed with a great image. Break out that photoshop or elements program and find a fun image and them write on it. Make it pop. Tell me about your content in the image, not just the image itself. Lynn Pineda and Bill Gassett do a great job at this with great images and fun captions. And they don't use just one. They use several, telling a story as they go. This is also great when sharing your content numerous times as you can use a great image to draw people in and then do it again the next day with another image. Use Pinterest to grab those scrollers over there and again on Facebook, Linkedin, Twitter and others. 


better real estate imageGreat image by Lynn Pineda

sweep buyers off feet


So many people have great websites but because I have to copy and paste the URL and write my own two cents about it, it probably won't get shared. Make it EASY for people to Pin, Tweet, Like, Plus and Share your content. Website provider doesn't allow for that? Maybe it's time to call them and tell them to get on the ball OR find a more social friendly platform.

Related: Where does Google want to see you?


Find a concern, need or problem and answer it.

Now, don't just throw out this great content, great images and great information and leave it there. Talk to your people, add more to your circles or connect with people in groups and communities that might benefit from your experience. Find a concern and answer it. Find solutions or simply communicate with others so they know you are active and responsive. We are narcissistic people that love to have our ego stroked with more comments, responses, likes and attention. Give it to others and it shall be given back. 

Don't just like your own stuff, which you should, but like others content, share others content when it works, link to others blogs and content to help your readers know even more about what you do. Google will notice and people will too.


Be where your audience is.

  • The most intelligent companies know that consumers use the social space to educate themselves before a purchase. You should therefore be present in the circles where your core audience communicates. Additionally, people use social media to share their experiences – positive and negative – with companies and brands. Responding to concerns and compliments sends the message that your company cares about an individual’s experience; this is priceless marketing. [Source]All hail amazing content

If you are a real estate agent, only talking to other real estate agents you may not get much business. Be where your audience is. (Why do you think I blog on ActiveRain?) YOU are my audience. References are great but you have to get to where the people are. Find home buyer or seller groups, talk to your friends, relatives and relationships and remind them what you do on a daily basis with your content, information and fun videos and images. You have to go where the business is. It can be difficult because you say, well, anyone can buy a home so my audience is everywhere!  That's right, but dont' be stuck in a Realtors® group without any contact from the outside world. Talk to everyone that is NOT a real estate agent, host buying or homeowners education classes at your local library, connect with communities, groups and pages that respond to homeowners and find a local niche, HOA or community group in your area that you can offer help and assistance with.

Yes, it does take time. Yes, it's work but it pays off. It's time consuming I know but only you know your business like no one else. Prove it and Google will reward you.

More posts that might be helpful:

Are you Selling yourself or just providing information?

Is it better to blog on your site or off-site and link back?




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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 7 times:

Re-Blogged By Re-Blogged At
  1. Women of Westchester Working Together 08/08/2014 09:28 AM
  2. Eileen Burns 08/08/2014 12:24 PM
  3. Lynn Pineda 08/09/2014 11:39 AM
  4. Bob Crane 08/09/2014 06:20 PM
  5. Roy Kelley 08/10/2014 09:06 PM
  6. Tammy Adams ~ Realtor / Podcaster 08/11/2014 01:29 PM
  7. Joyce Marsh 06/05/2015 12:08 AM
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Roy! :) Have a great day!

Good deal Charles, contact me if you need help 

Thanks Ron

Thanks Denise!

Gordon, that's great!!

Terrie, ahhh yes.. I have been guilty too at times. It's time consuming for sure but every little bit helps.

Aug 11, 2014 04:21 AM #92
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Very thorough article. Thanks for sharing.

Aug 11, 2014 04:48 AM #93
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
I read your post and some of your additional info. Great info and I think I'm on the right track but should pay more attention to G+.
Aug 11, 2014 04:51 AM #94
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Foster!

Thanks Georgie, it's a lot but every little bit helps.

Aug 11, 2014 04:52 AM #95
Allison Bernard
Keller Williams Central Rhode Island - East Greenwich, RI
Real Estate & Relocation Services 401-533-6916

Agreed Terrie.  Thanks...

Aug 11, 2014 05:06 AM #96
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Tammie - Your post is the second time in as many days that I've read about the length of posts. The other writer took it even farther - saying 1,500 words. 

I'm not going to argue with the people who test the results of such things, but it sure is hard for me to take time to read that much. Maybe if all posts were as informative as yours - but most are not. 

The message I'm getting here is that it's better to take 3 days to perfect a long post than to write a short one every day. 

Aug 11, 2014 07:12 AM #97
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Marte, I agree.. that's why you should find a good topic and make it great! Bill does a good job with it and his "Zestimate" articles is 2,500 words! But when you have bullet points people can skim to the topic that applies to them most. BUT you need enough bullet points to make it worth it.

Aug 11, 2014 08:31 AM #98
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

Tammy  -  All I can say is.... FANTASTIC.  Well written, thought provoking and packed with great information!   Already re-blogged it just in case even one person misses it. 


Extra shout out to Nester for the great information on the photos as well. 


Aug 11, 2014 01:48 PM #99
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thank you Tammy!!!

Aug 11, 2014 01:49 PM #100
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I just heard about the 1000 word issue the other day.  I will be rethinking some strategies and my AR commitment.  I cannot do 20 per week  at 1000 words.

Aug 14, 2014 02:43 AM #101
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I didn't that 1,000 words was better for SEO.  Interesting.  Thanks for sharing so much great information1

Aug 14, 2014 03:49 AM #102
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Tammy, Thnak you for sharing the great tips. I always learn from your posts.

Aug 15, 2014 10:55 PM #103
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Wow, this is a lot of information to absorb, but it sounds like very valuable info. As usual, everything continues to change, even in the SEO world. I am bookmarking this one for future reference.

Aug 26, 2014 05:01 AM #104
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Is there a software that you know of that you can use to write on pictures. This is a very well written blog that I had to read again and has got me thinking of the changes that I need to make about not what I write but how I can improve my chances of getting the viewers to read and possibly like,share,tweet or post my blogs/information. Great post.

Dec 02, 2014 05:01 AM #105
Michael Anderson
Anderson Real Estate Investments, LLC - Nashville, TN
Real Estate

Wonderful post this is so true alot of the email drip campaigns you get are very well versed in this. The images are great and getting all the best ones from websites can be a daunting task sometimes.

Feb 13, 2015 08:45 AM #106
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

Tammy,  what a super read, I'm glad I found this one during my travels. Thanks for sharing.

Mar 17, 2015 01:29 PM #107
Jessica Cates
Jessica Cates Creative - Gilbert, AZ
Real Estate Marketing Expert + Blogger

Tammy - Thanks for sharing! On a similar note, you're invited to join Ryan Owen, CEO at Zurple, for an interactive webinar on "How to Get More Deals from Your Online Leads". Register now to reserve your spot:

Let me know if you need anything else!

Apr 23, 2015 03:23 AM #108
Michele Milic
Realty ONE Group ~ 702.419.5359 - Las Vegas, NV

Excellent article Tammy. Example websites you chose already gave me few ideas. Have a great week.

May 29, 2015 03:11 AM #109
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Tammy Emineth I am glad your post got re-blogged, as I have now <Bookmarked> it for further study. Thanks!

Jun 05, 2015 12:33 AM #110
Anthony Saunchez
Campa Properties - San Bernardino, CA
How can we be of service

I will pay more attention to google+. Great Article Tammy Emineth 

Dec 04, 2015 08:07 AM #111
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