How to Create Viral, Shareable Content for Great SEO

Reblogger Eileen Burns
Commercial Real Estate Agent with Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach 0516472

Tammy keeps us all in the loop when it comes to the shifting changes in the world of SEO.  Just check all the comments in her featured blog post to see the value of 1000 words.  Should you be writing about a passionate subject, it should be that big of a challenge.  I will let you know.  Then, I am going to checks my stats to see how many words I previously posted on my high click posts.

Original content by Tammy Emineth

The two most important SEO factors today are quality content and it's value to others. If other people find it valuable, they will share, talk about and respond to that content. That's GREAT SEO. But, how do you create content that someone will want to talk about?

That's the toughest job of all. You don't have to be a great writer or composer but you do have to come up with striking material that will catch someone's attention and cause them to click on, browse, talk about and share. 

Real estate can be so difficult because it's often times a one-time thing. People need to know about a house or neighborhood so they search one and done. It's not often an industry that you can come back to time and again, unless of course you are buying another house. And, usually once people know the neighborhood, they stop researching it. So how to keep those people engaged long after the sale has closed?keep me engaged

It can be a full time job just to stay engaged with your audience and it can get frustrating, stressful and difficult but with a good set of tools and a plan it can be done. 

You know your business, and whether it's real estate, mortgage, staging or some other industry, there are things about it that no one else knows but you. You have to find those nuggets of knowledge and expand on it in a way that draws people in and then keep it front of them long after they have utilized your services for future references and business.

 

Start with great content. 

300 words used to work but now, great content is more like 1,000. I know, that's a lot. But when you start talking about something you know a lot about, you can usually go on and on. But don't let that turn into rambling just to get out your 1,000 words. Use clearly defined *bullet points, Heading tags, bold words and break the information up into digestible segments that people can really use and take away. Don't just write a neighborhood post, write everything about the neighborhood including a calendar of events that is timeless, a video of the neighborhood that will also get indexed and found for the search terms, images of the homes, parks, area, market trends, graphs and maps. It's detailed, yes. It takes time, yes, but the result will be a timeless wealth of knowledge about that neighborhood that no one else has and THAT is what Google will find authoritative. It's not a blog you sit down and write in an hour. It's a well throughout page that clearly tells the reader, "you are the expert here - better call you". Great example of this here - Heritage Green in Frisco by Jeff Fritzson

 

what you need to know about a neighborhoodWhat if it's not a neighborhood?

No matter what industry you are in, you can write relevant, authoritative content that is timeless. Hub pages like Squidoo and Hubspot only keep your information active if others find it valuable and continue to click on it, search for it and read it... otherwise it goes bye-bye. Talk about a mortgage secret, buying or selling secret or inspection tip that only you know from your years of experience. But then don't just leave that amazing tip floating out in never-never land, share it.. and share it again and again. Don't spam the cover of my Facebook feed but share it today, share it tomorrow, share it next week and continue to link to it over and over.

Read more: What constitutes as low quality content?

 

How the best content gets around.

Great content, blogs,  news and videos don't just magically have 8,000 hits their first day unless they have already created the authority. It happens over time with more and more people sharing and commenting on it. 

Get on that social media you have been so putting off. Google plus is one of the best because your posts and links can get instantly indexed when you use Google's social media to share it. Google looks at that content and then watches it to see whether or not anyone else likes it. Google gives it more or less value based on what others think about it and how much it's shared and talked about. Respond to any and all comments and likes or plus's on your social media and let people know you are a real person, not just an automated application that posts every 3.5 days to your accounts. It used to work in the past, it doesn't anymore. Be real, be in the moment and be ready to respond.

Tell me WHY I should be clicking and reading? If you simply say, "look at this new post" I will barely blink an eye as I keep on scrolling. "I bet you didn't do THIS the last time you bought a house!" Hmm... now that gets my attention. What didn't I do? I don't want to do it again, do I? You've seen those somewhat annoying video posts on Facebook, "I thought it was just another cat video until the cat did this" - ugh.. now I have to click and see for myself. HA! But it works... people can't imagine NOT knowing about that stupid cat. Draw people in the same way. Make them want to know more, read more and then share it themselves. Give them the carrot once they click and make sure it's a good one.boring home buyer picture

 

IMAGES IMAGES IMAGES

Wow, images are everywhere and they are getting better. The standard stock image of a nice family in front of a house doesn't ring our bell anymore. We need to be wowed with a great image. Break out that photoshop or elements program and find a fun image and them write on it. Make it pop. Tell me about your content in the image, not just the image itself. Lynn Pineda and Bill Gassett do a great job at this with great images and fun captions. And they don't use just one. They use several, telling a story as they go. This is also great when sharing your content numerous times as you can use a great image to draw people in and then do it again the next day with another image. Use Pinterest to grab those scrollers over there and again on Facebook, Linkedin, Twitter and others. 

BETTER:

better real estate imageGreat image by Lynn Pineda

sweep buyers off feet

Make it EASY TO SHARE

So many people have great websites but because I have to copy and paste the URL and write my own two cents about it, it probably won't get shared. Make it EASY for people to Pin, Tweet, Like, Plus and Share your content. Website provider doesn't allow for that? Maybe it's time to call them and tell them to get on the ball OR find a more social friendly platform.

Related: Where does Google want to see you?

 

Find a concern, need or problem and answer it.

Now, don't just throw out this great content, great images and great information and leave it there. Talk to your people, add more to your circles or connect with people in groups and communities that might benefit from your experience. Find a concern and answer it. Find solutions or simply communicate with others so they know you are active and responsive. We are narcissistic people that love to have our ego stroked with more comments, responses, likes and attention. Give it to others and it shall be given back. 

Don't just like your own stuff, which you should, but like others content, share others content when it works, link to others blogs and content to help your readers know even more about what you do. Google will notice and people will too.

 

Be where your audience is.

  • The most intelligent companies know that consumers use the social space to educate themselves before a purchase. You should therefore be present in the circles where your core audience communicates. Additionally, people use social media to share their experiences – positive and negative – with companies and brands. Responding to concerns and compliments sends the message that your company cares about an individual’s experience; this is priceless marketing. [Source]All hail amazing content

If you are a real estate agent, only talking to other real estate agents you may not get much business. Be where your audience is. (Why do you think I blog on ActiveRain?) YOU are my audience. References are great but you have to get to where the people are. Find home buyer or seller groups, talk to your friends, relatives and relationships and remind them what you do on a daily basis with your content, information and fun videos and images. You have to go where the business is. It can be difficult because you say, well, anyone can buy a home so my audience is everywhere!  That's right, but dont' be stuck in a Realtors® group without any contact from the outside world. Talk to everyone that is NOT a real estate agent, host buying or homeowners education classes at your local library, connect with communities, groups and pages that respond to homeowners and find a local niche, HOA or community group in your area that you can offer help and assistance with.

Yes, it does take time. Yes, it's work but it pays off. It's time consuming I know but only you know your business like no one else. Prove it and Google will reward you.

More posts that might be helpful:

Are you Selling yourself or just providing information?

Is it better to blog on your site or off-site and link back?

 

 

 

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Topic:
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Rainmaker
392,691
Randy Mitchelson,APR
iPartnerMedia.com #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

I must be doing something right. Just today I was contacted by two marketing companies about hiring me to write blog posts for their clients.

Aug 08, 2014 01:32 PM #1
Ambassador
1,599,375
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Division Specialist

Incredible detailed report on how to get the SEO you deserve.  This should help many. 

Aug 08, 2014 02:36 PM #2
Ambassador
4,263,393
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing this Eileen, so much to learn about keeping up the SEO and posting things that our clients want to read

Aug 08, 2014 04:54 PM #3
Rainmaker
2,265,996
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Eileen. Excellent choice for a re-blog. It sure is about content, unfortunately some of the content on AR doesn't pass the test.

Make it a great weekend!

Aug 08, 2014 10:10 PM #4
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Congrats to you Randy - hope the new opportunities don't take away from your real estate income.

Aug 08, 2014 11:02 PM #5
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Yes kevin - extremely detailed and note to this AR member...me....learn how to add words on top of photos!

Aug 08, 2014 11:03 PM #6
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Bob it is all about the customer and so glad our Ar community members like Tammy keep us on our toes

Aug 08, 2014 11:03 PM #7
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

So true Joe -- however, with recommendations like Tammy's, we can all get up to speed

Aug 08, 2014 11:05 PM #8
Ambassador
602,493
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks for the reblog Eileen! :)

Aug 08, 2014 11:22 PM #9
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

You rock Tammy!  appreciate all the valuable info you have passed along to make us better writers and gain more visibility in the marketplace.

Aug 08, 2014 11:39 PM #10
Ambassador
1,240,957
Kristin Hamilton CA Realtor
Sun Lakes Realty - Banning, CA
(909) 557-6966- Specialize 55+ Communties Banning

Hi Eileen,

This is a great post full of terrific and valuable information for all of us. I particually like all the photos as they keep the readers interest. Love those high heels!

Aug 09, 2014 01:53 PM #11
Rainer
6,702
Rhonda Lindenbaum
Las Vegas, NV
Keller Williams Unique Real Estate Consultant

Great blog kept my interest if only I can learn how to add the pictures great content too thank you for this valuable information 

Aug 09, 2014 02:35 PM #12
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Stilettos from the Redlands...Kristin..and gold lame at that!  My my

Aug 09, 2014 11:59 PM #13
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Rhonda you will learn!  Now wrapping words around the photos will be the next step.  Check with Jimmy Chickey KW LV  and/or Vega Bob and they can probably help you.  Otherwise, Craig Daniels  has many posts that help as well.  Welcome to AR Miz Newbie!

Aug 10, 2014 12:02 AM #14
Rainer
101,187
Jimmy Chickey
Keller Williams Realty Southwest - Las Vegas, NV
Realtor, Nationally Recognized Author, Teacher

Thanks for the shout out to Eileen Burns .  Hey Rhonda, I am teaching a class on Tuesday at 1pm on the Top Ten Tech Tips for Real Estate Agents.  I can show you there!  Also, we are having an Activerain Meetup following the class.  It would be a great way for you to connect with other Rainers!  Class and meetup will be at the KW Southwest office at 6180 Brent Thurman Way, Suite 100.  Feel free to call with questions.  (702) 604-2279.

Aug 10, 2014 02:13 PM #15
Rainmaker
1,196,389
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Eileen

Thanks for reposting this. Even though I follow Tammy, I haven't been reading much of her lately. You reminded me I better get back to doing so. cheers cvc

Aug 11, 2014 04:44 AM #16
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Jimmy Chickey congrats hosting your first quarterly meetup...looking forward to your snapshots.  Is Vegas Bob attending?

Aug 11, 2014 05:07 AM #17
Rainmaker
548,589
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Curtis the beauty of re-blogging is how we share similar interests and topics.  We can't be there all the time and may miss some important blog posts

Aug 11, 2014 05:08 AM #18
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Rainmaker
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Eileen Burns

FL Probate Agent, Hotel & Land Specialist
HowTo Acquire Real Estate Property With Your IRA accounts!
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