Real Estate Video Making - It Ain't As Easy As It Looks!

By
Real Estate Broker/Owner with Garrigus Real Estate CalBRE# 01844442/01844441

Well, I decided a while ago that video was going to be a large part of our marketing and advertising because of the huge push the medium has made over the last few years. I've found creating a video is fairly easy, but creating a great video is difficult.

I tend to prefer still pictures in my real estate videos because live action videos can look horrible in an amateur's hands with all shaky and jumpy shots that can make you dizzy just to watch! Eventually I will try to incorporate more live action, but for now, I'm on mostly still shots.

But I have found a few tools that really REALLY help in making my video so far, like the program Windows Movie Maker. I know the program is simplistic for experienced video editors, but for me, I'll stick with the easy program for now.

Also, Bob Stewart did a webinar on Friday that showcased Canva.com. This website really provided a great tool for creating my info banners found in my video below. They do charge money to use most of their pictures, but what you see in my video was all free. All pictures that do require a charge are only $1. Hopefully the website will provide memberships in the future to enable a one time monthly charge for unlimited use, but for now its $1 a picture.

Because of my previous radio broadcasting career, I do have an advantage to most with voicing the video like I did here, but I can tell you that if you get a good mic (not acceptable, but good), a good audio editing software program and you really work on your delivery, you'll start producing audio comparable to radio spots you hear on the radio.

So check out my video, and I accept all questions and constructive criticism!

Posted by

Todd & Devona Garrigus

Broker / REALTORS®

951.490.3698 | Direct for Todd
951.490.3683 | Direct for Devona

www.GarrigusRealEstate.com
CalBRE# 01844442/01844441

Comments (9)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It usually takes me double the time I think it's going to.

Aug 09, 2014 04:57 PM
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Laura Cerrano you're not even kidding! It took me all night tonight!

Aug 09, 2014 05:19 PM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Todd - Craig Daniels has a video class series that is excellent for really improving our videos - full of tips, techniques and examples. It's still being developed but the first 4 modules are available, and I think you'd find it very worthwhile.

Aug 09, 2014 11:48 PM
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

That's Great Dick Greenberg! Thank you so much for the info. I was searching for something like this last night and couldn't find anything. Going there now....

Aug 10, 2014 04:58 AM
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Well done Todd on that latest video. I really like your voiceover track. That makes all the difference to stepping up the quality of a video. A bunch of still with just a musical soundtrack is really not what I like to see a video of. Your length was right on too.

You are getting ad popups on your videos. I'm pretty sure that is because youtube has signature match on the background music selected with rights and royalties issues. You might want to explore purchasing rights for music tracks on a site like pond5.com 

Windows movie maker is a really good choice for the basics of splicing clips together and adding your transitions and audio tracks. At times it is a little annoying the the pan and zoom palette limits to a certain set of movements that sometimes isn't exactly what you want. Not a major thing, but one of the reasons to graduate to higher level app at some point down the road.

Really well done and I expect more great things from you :)
The time invested in video is well worth it IMO.

Aug 10, 2014 07:12 AM
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Thank you Craig Daniels for your input. It means a lot to me. What would you recommend for a next-step program for editing once I'm ready?

Aug 10, 2014 07:27 AM
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

I'm using Sony Movie Studio v11 and really like it. However the reviews on v13 say that they messed up the user interface in an attempt to make it better. ugh. I guess I have to download it and try the new version before I keep recommending this app. to be continued...

Aug 10, 2014 07:44 AM
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Thank you Craig Daniels . You've been more help than I can express. Thank you for taking the time to help me! :)

Aug 11, 2014 04:08 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Have a RE 20 for voice overs but the video loops with natural sound, you miss those with just stills. Tripod, slow pan and editing. That is the secret to full motion with with natural audio that is 40% of the experience, connection.  Video works so so well for real estate show and tell! Off to check out your channel!

Jan 06, 2015 08:54 AM

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