Personal Branding is Required, Not Optional!

By
Services for Real Estate Pros with Marketing Nutz, LLC

social media personal brand In today's socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life.

The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social.

Even "being social" is often not enough. We must be socially relevant. The best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly. Brands must learn to empower evangelists both internal and external.

They must inspire their employees to live their brand promise and be the story tellers who their audiences hear, like and trust. Did you know that 71% of CEOs believe human capital is a key source of economic value according to a recent study from IBM?

In this episode of Social Zoom Factor podcast I dig into the why and how of building a personal brand. This is the first episode in a series we will be covering on this topic over the coming weeks and months.  

Episode Highlights

  • 10 Reasons why personal branding is a requirement, not an option in today's socially connected world.
  • Why you are the media.
  • The importance of empowering evangelists.
  • How to embrace imperfection perfection to get started in building your personal brand.
  • Launch of new "Ask Pam" feature that enables you to ask questions via voice mail to be answered live on show. Check it out! 

Resources mentioned

15 Tips to Zoom Personal Brand White Paper

Twitter Persona Worksheet

Heartbeat of Social Media Video  Social Media Audience Analysis Worksheet  

social zoom factor podcast

Subscribe to the Series on iTunes -> iTunes

Subscribe to the Series on Stitcher -> Stitcher

Subscribe to the Series on SoundCloud -> SoundCloud

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Topic:
ActiveRain Community
Location:
Florida
Groups:
Social Media Marketing
Marketing 101
Marketing and Technology Idea Exchange
Technology Side of Active Rain
Tags:
marketing
brand
branding
personal branding
social media
content marketing

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Ambassador
2,917,528
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Some of my agents work hard at it, others have embraced only enough technology to still do their job  effectively with having IDX sites and learning to text and email, but don't do twitter or facebook or brand themselves other than our brokerage... yet they are very very successful.

Aug 10, 2014 10:13 AM #1
Rainer
25,545
Pam Moore
Marketing Nutz, LLC - Tampa, FL
Social Media Consultant, Speaker & CEO

Hi Tammy. Thanks for the comment. Interesting as a consumer we have always hired realtors who we have connected with personally, never just because of a brokerage. I truly believe agents who are not investing in their own personal brand are leaving opportunity on the table, not just professionally but also personally. 

Aug 10, 2014 10:16 AM #2
Rainer
15,277
Chris Miller
MediaProsper Online Marketing

Hey, Pam Moore -- good to stumble across your stuff here.  I like what you have to say!  Excellent social execution is important, but social media activity alone is not a substitute for a good marketing strategy!  I know, for the agents I work with, ultimately they are selling themselves.  So having that personal branding right is extremely important.  The really successful ones I know have established a solid image in two areas ... a professional niche and a personal niche.  A successful Realtor might be known as "the guy who really knows the Heights" ... and also "someone I feel comfortable trusting because of their knowledge and integrity."  

BTW, I'm subscribed to you now on Stitcher, and looking forward to more podcasts.

Aug 16, 2014 02:34 AM #3
Rainer
25,545
Pam Moore
Marketing Nutz, LLC - Tampa, FL
Social Media Consultant, Speaker & CEO

I agree with you 100% Chris. If you check out our content you will see the recommendation of both a business strategy and plan as well as marketing plan are core to success. For us it's marketing 101 and busienss 101 that too many in business today are simply forgetting. 

Thanks so much for reading, listening and taking the time to comment. Look forward to conencting with you further! 

Aug 20, 2014 02:39 AM #4
Rainmaker
1,503,593
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Marketing your personal brand allows you to define the perception, the emotion, and the lasting impression others have of the personal, professional side of you.

Mar 19, 2015 04:28 PM #5
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Pam Moore

Social Media Consultant, Speaker & CEO
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