A gentleman stopped into my office a few weeks ago, new to town having just sold his home out of state. We started chatting about his sale experience and he shared that he and his wife had interviewed four agents prior to listing their house. At one point during the story he got a little animated and said, “And you know what one of them said? He said he would only use four directional arrows into the neighborhood because they are expensive.”
I’ve heard other agents say similar things, but I didn’t share that with him. He went on to explain, “And what that said to me is, that guy wasn’t willing to do what it would take to get my house sold!”
While it’s impossible to be able to anticipate what every home seller or buyer might want in terms of service and marketing, there are a few things I know NO client ever wants to hear from their agent.
1. I Don’t Know
In a constantly evolving industry, no one can ever be expected to know everything. However there’s a difference between a blank, deer in the headlights “I don’t know” and a confident “That’s something I’m not familiar with, let me look into it and I’ll get back to you” type of response. You’re the expert. If you don’t know the answer, at least know where to go to get it!
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