Is Video Necessary to Sell a Home?

By
Managing Real Estate Broker with u s spaces, inc./arrivva, inc., u s loans mortgage, inc. CABre#0157615 NMLS#133975

Everyone seems to be jumping on the bandwagon.  Pictures are great but video is the "next" thing that seems to be on most listings.

There are videos that walk through the house, pan up and down but if your pictures are good enough, won't people want to see the home just because of them?

I think we have thought a generic video is something that we must do bvecause it's 2014 and people want it.  In fact, the people I talk to (buyers) say that the pictures were enough.

Unless you are doing a specific interview about a subject within the scope of the house that can't be seen by photos, maybe try with just the photos.

Another idea, is to wait on the video if the home is not sold in about a month.  This can work as a reinvention of the listing.

And as for drones, well, that's a different topic!

Posted by

Fred Glick

CEO, Broker/Owner, Multi-state Licensed Real Estate Brokerage U S Spaces, Inc./Arrivva
CEO, NMLS Certified Mortgage Brokerage U S Loans Mortgage, Inc. NMLS 51022/133975

215.238.9400 East Coast
310.741.7169 West Coast
http://fredglick.com

Licensed Real Estate Broker PA- U S Spaces, Inc. 2158298850, CA Dept of Real Estate BRE#01507615 , NJ Licensed Real Estate Salesperson

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Rainmaker
2,364,203
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Why wait to do videos? They help promote your listing (or subdivision) over the Web to potential buyers and also can generate new buyer/seller leads. Besides, Google owns YouTube, and if properly done, your videos can rank on page 1 of the SERPs, often ahead of Z, T, and R. In my opinion, they are a must have in our real estate toolbelt.

Aug 13, 2014 09:21 AM #1
Ambassador
2,492,438
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Fred. 

     I was good with the videos... but the DRONES!   Should every house in the MLS get aerial photography?

Aug 13, 2014 09:22 AM #2
Rainmaker
420,735
Christopher Pagli
William Raveis Legends Realty Group - Tarrytown, NY
"I Stay Open Until You Close"

Video has been the next thing for many years now.  If it's done correctly it can be a great thing.  I've seen too many videos where the agent is walking around with the camera and it's shaking all over the place.  I think you have to be careful with the narrative as well, I've heard some really poor grammar. 

Aug 13, 2014 10:16 AM #3
Rainmaker
1,919,744
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Videos help--they're one more way to reach people, and a great seller tool when talking with potential sellers.

Aug 13, 2014 10:53 AM #4
Rainmaker
1,676,510
Winston Heverly
Winston Realty, Inc. - Atlantis, FL
GRI, ABR, SFR, CDPE, CIAS, PA

Fred, a nice read today, sharing an insight that all of us can appriciate.

Aug 13, 2014 02:08 PM #5
Rainmaker
5,988,513
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I was looking for your current blogs.

I hope you will soon again be blogging.

Jul 10, 2015 06:02 AM #6
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Fred Glick

Changing the Story in Real Estate & Mortgages
Changing the Story in Real Estate
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