We held an open house event with refreshments and door prizes at one of our luxury subdivisions today in Crabapple / Alpharetta, The Oaks at Crabapple. With the help of our agents, we've held these events every 45-60 days over the past six months supported by direct mail campaigns and other online advertising to our targeted demographic for buyers of million dollar homes.
The events have been quite effective at generating a long list of custom home prospects, and despite all the negativity in the local and national media and supporting statistics, I'm happy to report that the underlying interest in construction for luxury custom homes is quite robust. Today was likely our best turnout yet, particularly given the substantive interest of those who attended.
From our view, the opportunists have begun to emerge in the market, knowing that many of the larger developers are more willing to make deals on either consolidating lots or offering great deals on existing lots. Custom home construction is of interest because material costs are down and the availability of prime lots per the earlier point is the best its been in years.
More to come from this angle of the market.....
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