By now, most people know domain name extensions are moving beyond .com, .org, .net.
But are you familiar with all the new domain name extensions that are hitting the domain marketplace? Can you name them all right now? Are there any quality domains that you can snap up that will be a nice compliment to your real estate business (and perhaps even change that LESS THAN GORGEOUS DOMAIN NAME that you MIGHT currently have.......uh.hm...)?
Here are the new domain extensions that are avaiable right now (most can be registered at Godaddy, where I buy my legal domain names). Some examples of real estate domain names that are AVAILABLE as of the date of the posting of this blog are shown in parenthesis:
2. .guru (southside.guru)
3. .house (onepercent.house)
4. .villas (charming.villas)
5. .rentals (cozy.rentals)
6. .luxury (isell.luxury).
7. .land (greatdeals.land)
8. .expert (uniqueproperty.expert)
9. .estate (hollywoodinsider.estate)
10. .company (camelback.company)
11. .condos (buckeye.condos)
12. .lease (sublease.lease)
Do any of these names have any appeal to you? Can you think of any really marketble names that could help your business? If so, you might want to scoop up a few domain names. Some companies consider domain names to be a form of intellectual property.
Here are real estate domain name extensions that will be launched in the near future. I will let you run your imagination on these domains! See what you can come up with.
What about this list? See anything good here? This might be ones to brainstorm with your kids over a cup of coffee. Ask them what a good domain name might be for you. Ask friends and associates, have some fun with it. You may just decide to stick with what you have, and stick with the .com you have.
Attorney Steve's top 8 tips to procuring an "EMINENT" REAL ESTATE DOMAIN NAME!
In my opinion, here are my top tips for getting a great professional real estate domain name:
(a) a short easy-to-spell name, (don't use double letters like BeverlyHillsSellersAgent.com - it is easy for someone to leave out an "s" for example). Avoid the use of dashes and if you must use them have only one dash (ex. Flagstaff-Properties.com).
(b) easy to remember domain (try to tell someone over the phone and see if they can easily figure out how to write it down) For example, NewportBeachHomes.com is a winner. NewportBeachHomes4Sale.com is a not quite as nice.
(c) having great keywords that describe where your business is located and what type of property niche you are involved in (ex. SanDiegoCondos.com) might be a good domain concept. You don't always have to have a location-based domain name or state what types of properties you sell all in one domain. That might be tough to do, although some people would argue that it could give at least a slight boost to your SEO results when the domain name and content on your website match.
At any rate, sometimes you just cannot get a good domain and sometimes you just get creative. My main law firm domain name is AttorneySteve.net. It does not have location or what I do, and it is a lot harder to brand.
(d) Avoid 'cutesy' things like "SanfranciscoRealEstate4u" (the "4 U" part is going to confuse people and you will find yourself frustrated trying to explain that over and over).
(e) Looks matter. Visulize how a domain name is going to look on your real estate signs, business cards, letterhead, and in the URL search bar. The shorter and simpler it looks, the more you have a chance of people remembering your brand. After all, you are building your brand right?
(f) Keep trademarks in mind. Avoid purchasing and investing in domain names that might get you into UDRP (domain name dispute arrbitration where you are basically accused of being a cybersquatter) and trademark infringement litigation lawsuits. For example, you should be careful using the word "Realtor" in your domain, because basically improper use of a trademark of the National Association of Realtors could be a problem, and general rules can be found here. So that is something to consider, I believe having "MLS" in your domain name might also be a problem and could, in some circumstances, be considered "deceptive." I plan to write a video-blog on this important topic in the next few weeks.
Being a full service real estate law firm, we assist with business and intellectual property issues. We can help you search for good domain names that don't infringe trademarks. Sure we can also defend you in a UDRP domain name lawsuit, but avoiding those issues in the first place will make you more productive in your real estate business and avoid costly distractions.
(g) Think about the future. You should always keep in that when you are building out your real estate website, you would like to have something you could actually sell someday after you retire (I know, a true real estate pro never retires!!). At any rate, you should think twice about building content on a website such as RemaxRandy.com only to find out in 5 years you no longer work for Remax and the company policy says they own rights to their trademarks. The goals you should have to build value in your domain are the things domain buyers look for when they buy websites (age of domain | number of backlinks | authority). So get a domain name your can pour your heart and soul into and then one day flip if you so desire, or pass on to your kids who can take the real estate reins. In this sense, a domain name is an investment, just like real estate (it is digital property).
(h) Buy the .com version of your name and point it to your main website.
You should also buy your own personal name. Why? First, because you are AWESOME and you should flip for the $10 to own your own personal name (I give domain names as gifts as it has way more value than anything else I could give for $10 or $20 bucks). Second, the domain can be re-directed to your main site, so that could help you in marketing as well. Do yourself a favor, and just go buy it right now and be done with it.
Where can i find real estate domain names that are for sale?
Here are a few excellent domain name resources I would look into:
1. GoDaddy & GoDaddy Auctions
3. Nameboy (as shown below, you can type in your primary and seconday word, and Nameboy will search and give you some ideas of domain names that are ACTUALLY AVAILABLE!!). Check this out below, with this tool I found FresnoRentals.info (which to me is pretty good, while not a .com is a pretty good domain you could build out).
You could try any two words of course. I searched fresno rentals and found the .org and the .info (which was also available on GoDaddy - note the tool is not 100% accurate but pretty good).
As you can see, this is a neat way to look around and see what's out there. Another tool to check out and can help you with real estate domain names is DomainScope, (hint: buying expired domains with traffic is another thing to consider). We will talk about this in a future post.
At any rate, I hope this gives you some great ideas. We are always here to help if you get stuck and need help with trademarks, intellectual property, social media & internet law issues. We offer low flat rate fees and can be reached at (877) 276-5084.
Today is a great day to Master Your Domain!
Think outside the .com.
- Attorney Steve, the Real Estate Lawyer!