With online marketing and social media becoming larger and more sophisticated means of communication, it is oftentimes easy to forget the importance of traditionals ways of marketing. While some forms of traditional marketing are out-dated and no longer offer the same return on investment, newsletters have long been a great way to keep in touch with clients and prospects. Additionally, our Real Estate Virtual Assistant team is very well-versed in the various programs and applications that can create and launch your newsletter virtually. When building your next newsletter, whether you send them on a bi-weekly, monthly or even quarterly basis, here are a few tips to keep in mind:
- Keep it personable. Your newsletter should feature well-written articles that are both professional and personable. This makes it much easier to read and understand. Obviously, you want each piece to emphasize your professional standards but keeping things a bit informal and light makes it relatable and interesting to your readers.
- Mix national and local news. Some readers may want the scoop on a new federal regulation while others are more concerned with what's going on in their backyard. Be sure to include articles that represent the real estate industry on a national, regional and local level for a great mix of stories and a newsletter that will have something for everyone.
- Offer contests or games. Keep readers engaged and interested by offering a contest or game in each newsletter. Maybe invite them to "like" your Facebook page or follow you on Twitter, and the 10th person to write a comment or retweet something wins a prize. By inviting them to interact with you through another medium, you're boosting your social media presence AND keeping them interested in your brand.
Our Real Estate Virtual Assistant team has created and launched many newsletters for our clients, with a wide range of tones, audiences and voices. Whether you choose to mail a printed newsletter, send an e-newsletter or do a combination of the two, our team is here to offer professional expertise and support. Contact us today to find out how we can re-brand and re-image your newsletter, as well as oversee all creation, content writing and sending. Another great way to showcase your real estate expertise and stay in front of clients and prospects, we look forward to assisting you with your newsletter project today!