It used to be that real estate agents, and sales people in general were judged on how successful they were based on the car they drove.
Although I never bought into this notion, I knew a lot of sales people and real estate agents who did...and still do. I was sometimes asked why I didn't drive a luxury car or "when are you going to buy a new car?" And just recently the issue of "cars" came up at a training session. Newer agents working hard just to get a few transactions under their belt are concerned that they don't look successful enough. It is true that when people first meet us we have just a few seconds to make a good first impression. Like it or not, when we enter a room or drive up in our car, we get judged...instantly.
I Love a New Car
As a car lover I get it. A new, sleek and shiny new car is wonderful...and the smell...I love it! But cars aren't a good investment. The minute you drive away from the car dealership, the car loses value. Plus, after the "thrill" and smell of a new car fades all you are left with is a car payment...that seems to last forever.
Your Car Should Be Clean
Whether or not you buy a new car is completely up to you, but a new car won't make you a more successful real estate agent. Many of our clients will meet us at properties or in urban areas, real estate agents and their clients take public transportation or simply meet at the property and your client never even sees your car. If you are driving your clients around you do need to have a car that is presentable. It needs to be dent free and clean inside and out. That's pretty much it.
You Won't Be a Better Agent
After that first impression your client wants to work with an agent who knows what they are doing. If they see that you know what you are doing, they'll pay less attention to your older car. While driving a luxury car and wearing designer clothes may make you look and feel better, they don't make you a better real estate agent.
- Do Looks Really Matter? - Real Estate Agent Training Tips
- 5 Things You May Want to Improve
- What Conversations are You Having With Yourself?
- What in the World Are You Wearing?
- Clean Up Your Act
Real-Life Real Estate Training – Real Training, Real Results!
- Have you struggled turning contacts into clients?
- Are you working hard, but hardly making any money?
- Are you beginning to think you made a bad career choice?
If you answered “yes” to any of these questions you are in the right place! The Real-Life Real Estate Training program was designed to transform you and your business so that you achieve your goals. It doesn’t matter what stage in your real estate career you are in…new, experienced, or somewhere in between, our systems will help you focus your time, energy and effort on the right areas of your business. The Real-Life Real Estate Training program was designed by an active real estate agent, so our program is totally realistic, doable and easy to put into action immediately. You’ve learned how to become a real estate agent, but now it’s time to learn what it takes to BE a real estate agent. My name is Candy Miles-Crocker and I’d love to talk to you if you still have some questions or need additional information. Fill out my online contact form or give me a call at (202) 669-1924. Check out what our valued clients have said about us on our testimonials page.
Let’s Go to Work!