Summer is generally the busiest time of year for real estate professionals. Overall, the weather is good. Prospective buyers want to be out and about looking at properties. The flowers are in bloom. The grass smells good. Agents generally find that it’s a pretty good time of year to sell property.
Then comes fall, and then winter. And if we don’t build our pipelines chock-full of prospective buyers and sellers, we may not have lots of closings around Christmas and the New Year.
As an agent looking to generate new ways to build your business, you often need to creative and strategic. When a pond is filled with fish, tons and tons of fishermen are going to begin fishing there. There will be tough competition to reel in a fish because there are so many fishermen with lures in the pond.
But what about the ponds where there few fishermen? If you knew that those ponds had a few fish in them, would you go over and see if those fish were biting? After all, you’d have no competition for who has the best bait or the most enticing lure. In fact, with no competition, those fish might be hungrier and more eager to bite.
Prospective home buyers and home sellers are not fish. In fact, most are highly intelligent and do lots of Internet research when considering the purchase and sale of real estate. However, there are several ponds right now where fish are biting and there are very few fishermen.
Specifically, here are four heavily untapped areas that you may want to consider to generate more leads and close more deals in 2014:
1. Property Management
Now that we are on the back end of the recession, millions of people who were previously homeowners cannot qualify to purchase another home for several years. In fact, both Fannie Mae and Freddie Mac have recently announced that short sale sellers must wait four years before buying a home again, unless there were extenuating circumstances associated with their short sale. We’re a nation of renters again, and you could score big if you work in the field of property management.
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Learn about the other three untapped lead sources on the Trulia Pro blog. Click below to read the rest of this article!
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