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What Is SEO?

By
Real Estate Broker/Owner with Entrepreneur Realty Franchise

SEO is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. For example, a Real Estate company wants to be visible in search results when people search on “best Real Estate service.” Optimum visibility in the search rankings requires SEO. SEO involves ongoing updates to your website and persistent content marketing. Content marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority. Local SEO increases search traffic from geographic terms. For example, Real Estate Agent wants to be visible in search results when people search on “Phoenix Real Estate /Arizona Homes for sale” or “Arizona properties for sale.”

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