4 Great Post-Closing Service Ideas

By
Real Estate Technology with Updater

Too often, we wash our hands of a transaction after closing. Too often, we miss the perfect opportunity to leave a lasting impression.

I travel quite a bit with Updater - just yesterday, I spoke to a Broker/Owner of a 45-agent brokerage. She said to me, "Updater is basically the perfect post-closing tool. I can't believe I never knew about you." I always knew that we were a fantastic post-closing tool/gift/service, but I never actually grouped Updater in that category because it's not a frequently discussed category. In fact, after a quick Google search for other post-close services, I found nearly nothing.

Therefore, I figured I'd share my own thoughts on why I believe after-closing services are crucial, and how I can help you.

WHY CARING POST-CLOSE IS IMPORTANT

- Finding a dream home is the fun part. It's the rest of the home buying or selling process that can be a nightmare. From escrow... to paperwork... to moving... to more paperwork. However, these truly dreaded processes don't have to be the last thing your clients remember about their experience with you. Try to find a way to leave a positive lasting impression.

- I realize how elementary this sounds, but it's true: ending a transaction on a positive note and delivering an amazing experience to your clients is a touchdown for future referrlas. It's simple - a happy buyer spreads the word.

MY TOP 4 POST-CLOSING SERVICE IDEAS

1. Updater. Updater is a one-stop shop that handles those time-consuming move-related tasks for your clients. It's kind of like Turbo Tax for moving and we brand the whole tool for you and personalize it for each of your clients. Think: forwarding mail, transferring utilities, notifying accounts and records, etc. I'll get off my soap box and let our site do the talking.

2. Clean the house. Moving is messy and you can't assume that the seller had the house professionally cleaned before the buyer moves into it. Dip into your pocket and have the house cleaned - it's always appreciated. Sites like Handybook, Homejoy and The Maids make it easier than ever before. A cleaning service you've used and trust is always a great choice, as well.

3. Provide a trusted partners list. Your out-of-town clients may not know great service providers in the area. Or, your local clients may be looking for a painter - we all know color is one key to a happier home. As a client, I trust my agent and trust his/her recommendations. A few ideas of service providers to include on the list:

  - handyman

  - painter

  - plumber

  - general contractor

  - floor refinisher/expert

  - interior designer

  - electrician

  - locksmith

  - landscaper

Your service provider partners will also appreciate this!

4. Put your post-closing marketing on autopilot with postcards. There are a few postcard companies out there that will hook up to your CRM and help you send a physical card to stay in touch. I'd recommend organizing cards to be sent on birthdays (maybe throw in a $5 Starbucks card?), home anniversaries, holidays, etc. Which service/product works best for you? Leave a comment below!

Bonus - Surveys are great. I don't consider them a post-close service, but don't forget about them. Surveys are a no-brainer way to increase your client satisfaction.

 

I hope this helps us all pack an impressive final punch in the client experience department. It's a stressful time for our clients... aka the perfect opportunity to make a big difference. A little goes a long way!

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Dee Toohey 08/19/2014 06:27 PM
Topic:
Real Estate Best Practices
Tags:
postclosing
services
after close
closing ideas
closing services

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Show All Comments
Rainmaker
502,862
Heather Tawes Nelson
Realty ONE Group - Scottsdale, AZ
Associate Broker, ABR, CLHMS, CRS - Scottsdale, AZ

Excellent post and thanks for some great new sites to check out. 

Aug 20, 2014 06:22 AM #4
Rainmaker
1,027,837
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great ideas!  I met some clients yesterday to hand over keys and could have handed them my vendor list, but it's on my website as I prefer to be paperless.  I'll have to consider ways to make it easier for clients to get services!

Aug 20, 2014 06:24 AM #5
Rainmaker
1,630,781
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Great list - and a great reminder to agents to never, ever let those clients forget aboutyou. 

Aug 20, 2014 07:00 AM #6
Rainer
14,275
Jenna Weinerman
Updater - Manhattan, NY
Your ActiveRain moving & relocation expert

Jan Green You make a good point - the list is a great idea, but paperless is also a great idea. Maybe there's a way you could turn it into a promo item? Maybe instead of the calendar magents we love do it, it could be a vendor list magnet. It could have your headshot and contact info, with your preferred vendor list. Keep it short so the magnet isn't too large - it has stickiness and is ecofriendly. :) 

Aug 20, 2014 07:10 AM #7
Rainer
14,275
Jenna Weinerman
Updater - Manhattan, NY
Your ActiveRain moving & relocation expert

Norman Padula Assistants are key! But, for agents who don't have one yet - Updater is actually an awesome solution because it handles so many of the tasks and all runs behind the scenes.

Aug 20, 2014 07:14 AM #8
Rainmaker
1,027,837
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Jenna:  Not so sure that magnets are eco friendly due to the materials and carbon emissions it takes to produce them.  Think I'll stick with the paperless kind that I e-mail and the website I built for it, www.gotgreen.info.  Thanks!

Aug 20, 2014 07:28 AM #9
Rainer
289,775
Daniel J. Hunter
REALTOR® - New Port Richey, FL

I was expecting to have to tell you that we are limited to only $50 but you put togethe a great list.  I am pretty sure if I gave an exclusive contract to a Cleaning company to clean houses while we were in closing it could be doable, as are all the rest.

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Aug 20, 2014 07:36 AM #10
Rainer
14,275
Jenna Weinerman
Updater - Manhattan, NY
Your ActiveRain moving & relocation expert

Thanks Daniel J. Hunter ! Most of the up front costs here can be spread out over a few clients, so it's certainly worth putting some effort into.

Aug 20, 2014 07:46 AM #11
Rainer
292,121
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

staying Top of Mind before and after takes a clear strategy with determined implemention

Aug 20, 2014 08:05 AM #12
Rainmaker
120,690
S W
Centerville, KS

Sounds pretty cool. I'll have to checkout a demo of some type!

 

Aug 20, 2014 08:14 AM #13
Rainer
14,275
Jenna Weinerman
Updater - Manhattan, NY
Your ActiveRain moving & relocation expert

Hey Sean Williams , I'd love to show you how it works in a 5-10 min demo. Email me and we'll set it up! jenna@updater.com

Aug 20, 2014 09:05 AM #14
Rainmaker
1,639,893
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Made me think of a good closing gift - a cleaning service after move-in day. I think that would be well received.

BTW what can you get at SB for $5?

Aug 20, 2014 09:33 AM #15
Rainer
14,275
Jenna Weinerman
Updater - Manhattan, NY
Your ActiveRain moving & relocation expert

Lyn Sims Haha, I'm not sure - I don't drink coffee and avoid Starbucks at all costs!

Aug 20, 2014 10:38 AM #16
Rainer
6,869
Brenda Brabaw
Pittsburg, TX

@Jenna Weinerman, thanks for the reminders!  Since you asked,  I also use an automated, easy & affordable system to send physical cards for birthdays, anniversaries, expireds, FSBOs, postcards, invitations, gifts (yes, even a $5 Starbucks card), etc.  Send a card on me: http://sendoutcards.com/brendab 

Aug 20, 2014 12:56 PM #17
Ambassador
1,304,353
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Well done!  I like those reminders, and will check out your service...

Aug 20, 2014 01:28 PM #18
Ambassador
467,268
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Having the house cleaned for my buyers is always appreciated! Thanks for the ideas of other ways to help then out after closing.

Aug 21, 2014 04:28 AM #19
Ambassador
1,247,036
Kristin Hamilton CA Realtor
Sun Lakes Realty - Banning, CA
(909) 557-6966- Specialize 55+ Communties Banning

This is a great idea and I will start working on a list to give to my clients. We usually give them 3 names for home inspectors and termite companies so I might stay with that model. I always advice clients to used licensed contractors.

 

Aug 22, 2014 01:33 AM #20
Rainmaker
831,171
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jenna, these are some great ideas to keep in touch with, and leave a lasting impression with your seller clients.

Aug 23, 2014 12:19 PM #21
Rainmaker
1,676,510
Winston Heverly
Winston Realty, Inc. - Atlantis, FL
GRI, ABR, SFR, CDPE, CIAS, PA

Jenna,  what a great read I came across today, keep them coming for all of us active Rainers.

Mar 16, 2015 11:30 AM #22
Rainer
14,275
Jenna Weinerman
Updater - Manhattan, NY
Your ActiveRain moving & relocation expert

 Thanks ! Glad you fiound it!

Apr 01, 2015 03:33 AM #23
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Rainer
14,275

Jenna Weinerman

Your ActiveRain moving & relocation expert
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