Could teaser posts be the next big thing on ActiveRain?

By
Real Estate Broker/Owner with Richard Weisser Realty

Could teaser posts be the next big thing on ActiveRain by Richard WeisserWhen I first came across a teaser blog on the ActiveRain feature board my initial gut reaction was not positive.

After all, I clicked on the post to get the information, and after having my appetite whetted I was directed to another site to read the complete article.

But in hindsight, my negative reaction might have been premature, but when I really got to thinking agout it I believe this might actually be the next big thing on ActiveRain.

After all, a blog should be used to direct a potential consumer of your goods and services to your largest repository of information. Instead of HOPING a reader will elect to click through to your hub website you can proactively direct them to do so willingly.

Twitter, Google Plus, Facebook, Pinterest and other dominant services rely on redirection as the basis of their operational models.

Why?

Because it works.

I am going to experiment with this tactic over the next few weeks while carefully monitoring my web statistics. This could be big!

 

Really big!

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The Lounge at Active Rain
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Ambassador
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Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Richard, I'm not a fan of teaser posts neither although I see the need to establish another platform to publish posts.

Aug 24, 2014 11:40 AM #31
Ambassador
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Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

I think there is a balance between using your blog to drive traffic and maintaining a regular reader base. It is going to take a good deal of tweaking to find that balance!

Aug 24, 2014 12:41 PM #32
Rainmaker
1,561,795
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I won't click through because most of the time it doesn't open in a new window, and I'm taken away from AR.  

Aug 24, 2014 12:57 PM #33
Rainmaker
214,619
Dave Keys
MOVE UP in Google Search Learn How Here - Brea, CA
Chief Search Strategist Real Estate SEO Expert

I suppose a good approach might be to make your post just that. A post. There should be value that can be obtained and leave the reader going away enriched more than when they arrived whether they choose to move onto something else you wrote or not. If you have something valuable to offer then that can lead the visitor to go get more from you.

Aug 24, 2014 01:06 PM #34
Ambassador
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Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Richard, I tried this on one post this week. I didn't get much response from AR members but that's okay, I didn't expect to. It's still too early to see if I've gotten any additional traffic from that to my site. Time will tell.

Aug 24, 2014 01:49 PM #35
Ambassador
3,695,516
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Richard, I think some of us might be thinking about weaning ourselve from the Rain and want to draw people to maybe a Wordpress blog?  I think we're going to see a bit more of this.

Aug 24, 2014 01:55 PM #36
Ambassador
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Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Richard - I think it makes sense when trying to drive traffic to our websites even if it is a bit annoying.

Aug 24, 2014 03:58 PM #37
Rainmaker
838,078
Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Agent

I do write teaser content for my neighborhoods because I don't want all of the info on this particular platform. 

Aug 24, 2014 07:26 PM #38
Rainmaker
1,570,752
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

When I see teaser articles, I usually won't click through.  It's one thing if, for example, it's a newsletter with 10 articles, and only the first paragraph or each is shown; then I'll click through to read the entire article.  But if I click through to read the article, I expect the entire article to be there.

Aug 24, 2014 08:47 PM #39
Ambassador
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Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I know of one author on AR that does this all the time.  At first it annoyed me too, then it annoyed me a little more.  I get it, but why not have a call to action at the end of your blog here?  What's the difference?  My thoughts may change in the future, but as of right now I'm annoyed by it.  

Aug 24, 2014 10:00 PM #40
Rainmaker
771,215
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I've never been a fan although that's how most sites work. Lately, I've taken to ignoring articles I might have previously read.

Aug 24, 2014 11:19 PM #41
Rainmaker
350,938
ReadySetLoan Condo Approval Team
ReadySetLoan Condo Team LLC - South Windsor, CT
The FHA/VA Condo Project Approval Specialists

Hi Richard - I was waiting for your "click here to read the rest of the article"!

Aug 25, 2014 12:04 AM #42
Rainmaker
1,523,810
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Richard, if I click a link that leads me away from AR, I immediately hit the back button, after all I'm on AR because I want to be on AR.

Aug 25, 2014 01:04 AM #43
Ambassador
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Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     Richard, I am not sure about this one.  It is similar to "clickbait" headlines that take you a story that has nothing to do with the headline.

Aug 25, 2014 04:27 AM #45
Rainmaker
271,377
Phil Stevenson, CRMP
PS Mortgage Lending 305-791-4874 or 888-845-6630 - Miami, FL
"Mortgage Nerd" in Miami, Florida and Texas

Richard, not a bad idea. In a time where so many forces are battling for our attention, teasing the audience with the promise of information and then delivering on that promise, might be a worthwhile tactic.

Aug 25, 2014 05:03 AM #46
Rainmaker
275,632
Susan Jacobsen
The Alliance Group Realty - Hilton Head Island, SC
20 Years Providing WOW Real Estate Service

Richard - I have to admit I haven't really seen too many on Active Rain - and to be honest I'm guessing I'll feel the same way about having to click click click to get to what I want. I know that 'all roads lead back to our website' but I'm just going to have to experiment.

Aug 25, 2014 05:16 AM #47
Rainmaker
716,984
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Give us an example of this please. thank you have a great day talk to you soon. Looking forward to seeing an example. 

Aug 25, 2014 07:37 AM #48
Rainmaker
422,551
Dennis Burgess
AmeriTeam Property Management - Mid Florida, FL
Orlando Property Manager and Realtor

Good Evening, Richard:  I can see both the good and the bad here.  I think it will be interesting to watch- to say the least, for it could very well herald a bit of "splitting" if a number of folks prove the "teasers" successful.

I see this, though: a number of folks surely have multiple blogs, etc as I do with Wordpress, Instagram, tumblr, YouTube and others, folks might look to evaluate things a bit more closely to discern which platform is the more successful.

Taking what you said regarding "what's the real intent?" of sorts, I can see some folks learning that ActiveRain might be most valuable to them solely as a pass-tbrough if sorts.  If it's more lucrative and/or beneficial for folks to be active on other platforms and funnel visitors toward that platfom from ActiveRain versus "living" on ActiveRain alone, you can't really blame anyone for taking advantage of that.

Can hate the game, but respect those playing it if all is legal and above-board.

Aug 31, 2014 10:16 AM #49
Rainmaker
879,514
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Depends on it the tease is valid I guess. If it brings me to something stupid then I'm history. If it proves interesting or true to what was the tease then I would think that it was clever and great marketing. 

Aug 31, 2014 10:38 AM #50
Ambassador
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Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Dennis Burgess ...

Very thoughtful comment. I guess we all have our own idea of where are marketing efforts should be directed, but lately I have given a lot of credence to the "hub and spokes" concept of driving all traffic to a single, uniform source.

I have always employed a blanket kind of strategy, but lately have been loses a lot of my presence and a quick adaptation is in order!

Sep 01, 2014 02:21 AM #51
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