When I first came across a teaser blog on the ActiveRain feature board my initial gut reaction was not positive.
After all, I clicked on the post to get the information, and after having my appetite whetted I was directed to another site to read the complete article.
But in hindsight, my negative reaction might have been premature, but when I really got to thinking agout it I believe this might actually be the next big thing on ActiveRain.
After all, a blog should be used to direct a potential consumer of your goods and services to your largest repository of information. Instead of HOPING a reader will elect to click through to your hub website you can proactively direct them to do so willingly.
Twitter, Google Plus, Facebook, Pinterest and other dominant services rely on redirection as the basis of their operational models.
Because it works.
I am going to experiment with this tactic over the next few weeks while carefully monitoring my web statistics. This could be big!