Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582



Staged Master Bedroom

STAGED MASTER BEDROOM -  Yes, the lamp is casting a heart shaped shadow above the headboard of the bed.  Of course my staging plan says to create a heart shaped shadow over the Master bed.  (just kidding!)

The first reason to stage your home is to stand out from the crowd.

Your home for sale needs to be the updated one, not the outdated one.. The home needs to stand out because it is squeaky clean and decluttered and show ready. In every market, a buyer wants the best deal and a staged home has a proven track record as the one that will stand out.

A staged home is the home that has been prepared to sell. This home has curb appeal. The landscaping is green. The sidewalks are edged, The children's toys are neatly stored away. The house has been "made ready" for the buyer. The loose doorknob has been tightened, the door the dog scratched has been patched and painted, the leaky tub faucet has a new washer.

A staged home is the home that has been edited of personal collections, craft items, sports equipment, electronics and all the fun stuff that accumulates when you live and love in your own home. The buyer is probably not going to admire your stuff as much as you do, so pack it up for showings.

A staged home is the one that the rooms are clear as to function. The dining room pool table has been relocated, the five pieces of exercise equipment are placed into storage with dignity of course. Your home is going to be on the market a very very short period of time so these items won't be missed. A home that stands out from the crowd will have more showings, and more offers and sell quicker.

A second reason to stage your home for sale is to have fantastic photos.

We have heard that the majority of buyers surf the net prior to actually ever looking at a house. How does the buyer make that decision of what to look at? Yes, buyers make decisions based on photos. It has been said that a photo is worth a thousand words. Make your photos great! Dark photos, photos of tea kettles, animal trophy heads, and wine decanters do not sell houses, I promise.

Buyers are flipping though online photos so fast it will make your head spin, But when the photos are clear, infocus, and show a spacious move- in ready home, you are going to have more showing appointments. On any given day, I can only find a hand full of homes online in my market that have great photos. Some of the homes actually look better in person, than in the photos and that is a tragedy as many potential buyers never bother to view these homes when the photos are not good.

The camera doesn't lie. I have learned the hard way to allow plenty of time for the photo shoot. It is money in your pocket to streamline your décor to make your photos fantastic. The home with great online photos will get more showings and more offers and will sell quicker.

The third reason to stage your home for sale is to make more money.

The more a home stands out, the more a house is shown, the more offers will come in and more offers mean a better chance of more money even the possibility of a bidding war. Staged homes sell for more money and sell quicker. The longer a home is on the market the more likely that the house will sell for less not more. The staged home is market ready, show ready and appealing from the first day. Staging creates a home that stands out, identifies the seller as a "motivated" seller, and is a home that appeals to buyers because it is truly move-in ready. All of these reasons lead to more money not less money Not staging leads to price reductions, fewer showings, and less money when the house does sell.

Current year statistics for homes that have been staged and placed on the website is that 95 percent of them sell for 17 percent more money versus homes that are not staged.

In conclusion, it is beneficial to get a quicker sale and for more money to stage your home even in a seller's market. The three reasons are to stand out from the crowd, have great photos, and to be able to sell for more money.

In a keynote address at the 2014 Real Estate Staging Convention in Las Vegas, Nevada, Barb Corcoran, Real Estate Broker stated that

"Home Staging used to be optional. Today it's a necessity in selling a house."






Posted by

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Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA


Carlson Properties           

Abilene, Texas


To See Abilene's Staged Homes, go to


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Jill Watts 08/21/2014 02:32 PM
Home Selling
Texas Taylor County Abilene
Posts to Localism
Advice for Sellers
Be The Best In Your Field
home staging
staged homes
home selling

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Laura Allen, Lake Tahoe - Truckee Real Estate for Sale
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Beverly - Great reasons for a seller to still stage and prepare their home for sale even in a sellers' market!  A must read!

Aug 21, 2014 01:53 PM #1
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Laura,  thank you for commenting - like the must read! part.


Aug 21, 2014 01:58 PM #2
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

Hi Beverly! This is another of your awesome helpful blogs. Thank you! I love seeing a listed home with inviting, simple decor that describes beauty and not the family living there.  My touringbuyers DO notice the pictures of the family vacation, diplomas that tell a LOT about the seller's finances, etc.

Aug 21, 2014 02:28 PM #3
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

 Thank you for this. You had some great ideas. Cool how that heart light showed up.. 

Aug 21, 2014 03:40 PM #4
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

All great reasons for staging!  I have to admit the heart shaped shadow is awesome!

Oct 28, 2014 05:57 AM #5
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Sharon,  I just saw your comment.  Love that you noticed the heart shaped shadow.  By the way, I always read your blogs.  You are awesome!  

Nov 13, 2014 01:26 PM #6
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Beverly Carlson

Abilene's Staging Realtor
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