What's the home staging return on investment? A Pasadena home seller nets 1500% return on their home staging and home preparation investment!
For every dollar they invested preparing their home for sale, they netted $15 in the sale price of their home. Having invested approximately $20,000 in home staging and taking care of maintenance, painting and wall paper removal, these clients received $300,000 over their asking price.
Craig Maxwell: "Our Pasadena home was nice but a bit tired, and our agent arranged for Michelle to evaluate and stage our house. (We were lucky, because she is in great demand). In a two-hour walk-through, Michelle gave us a list of easy and relatively inexpensive fixes that made a huge improvement in the interior and exterior appearance. After two weeks the house looked amazing, and even more so after Michelle staged it. We had 20+ offers after the following weekend's open house, and two weeks later we closed escrow at 25% above asking price - a 1,500% return on our investment in house preparation and staging. We couldn't be more impressed and pleased with Michelle's skill and professionalism. Her taste and understanding of what is important to buyers was a key to our successful home sale."
In February, I was brought in by Irina Netchaev of Pasadena Views Real Estate Team for a home staging consultation on a new listing. As we went from room to room, the clients made notes as I explained everything they needed to do to get their home in top selling condition. The list included wall paper removal, painting, carpet cleaning, removal of some furniture, floor refinishing, as well as painting the front door and some curb appeal suggestions. These clients were very motivated, completed everything I suggested. Three weeks later they contacted me and told me they were ready to stage.
Here's a press release:
Home Staging By Moving Mountains Design Nets Pasadena Home Sellers 1500% Return On Their Staging Investment
Pasadena home owners, Craig and Elaine Maxwell net $300,000 over asking price after home staging by Moving Mountains Design, a 1500% return on their staging investment.
Pasadena, CA (PRWEB) May 30, 2014
Pasadena home owners, Craig and Elaine Maxwell net $300,000 over asking price after staging by Moving Mountains Design, a 1500% return on their staging investment.
Michelle Minch, owner of Los Angeles home staging company, Moving Mountains Design, worked with Pasadena home sellers, Craig and Elaine Maxwell in early February to make their home market ready. A home staging consultation was performed by Minch at the request of Pasadena Real Estate Agent, Irina Netchaev, Pasadena Views Real Estate Team. During the home staging consultation, a list of repairs and recommendations was generated in order to maximize the selling price and speed of sale. The home staging consultation consisted of paint color recommendations, recommendation to remove wall paper and window treatments, floor refinishing and general condition issues. After completing all the work suggested the Maxwells called in Moving Mountains Design to stage. Staging took place during the first week of April. Less than 2 weeks later, after a bidding war resulted in multiple offers, the house went under contract, closing shortly after. The result? The house sold for 25% over list price – a 1500% profit on the staging and market ready home prep investment.
Craig Maxwell: "Our Pasadena home was nice but a bit tired, and our agent arranged for Michelle to evaluate and stage our house. (We were lucky, because she is in great demand). In a two-hour walk-through, Michelle gave us a list of easy and relatively inexpensive fixes that made a huge improvement in the interior and exterior appearance. After two weeks the house looked amazing, and even more so after Michelle staged it. We had 20+ offers after the following weekend's open house, and two weeks later we closed escrow at 25% above asking price - a 1,500% return on our investment in house preparation and staging. We couldn't be more impressed and pleased with Michelle's skill and professionalism. Her taste and understanding of what is important to buyers was a key to our successful home sale."
"While not every home seller will have the same results when working with a professional home stager, the Maxwells experienced such great success because they followed my instructions completely and hired a top-notch real estate agent. In this case, the cost of staging was a terrific investment which netted the sellers well over their asking price. Their house was market-ready and move-in-ready, a win for both the sellers and the buyer", said Minch.
For more information about the benefits of home staging in Los Angeles, Pasadena and Arcadia, visit http://MovingMountainsDesign.com.
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