Home Staging Nets Seller 1500% Return On Their Investment!

By
Home Stager with Moving Mountains Design Home Staging, Pasadena, CA

What's the home staging return on investment?  A Pasadena home seller nets 1500% return on their home staging and home preparation investment!

Pasadena home staging living room

For every dollar they invested preparing their home for sale, they netted $15 in the sale price of their home. Having invested approximately $20,000 in home staging and taking care of maintenance, painting and wall paper removal, these clients received $300,000 over their asking price.

Craig Maxwell: "Our Pasadena home was nice but a bit tired, and our agent arranged for Michelle to evaluate and stage our house. (We were lucky, because she is in great demand). In a two-hour walk-through, Michelle gave us a list of easy and relatively inexpensive fixes that made a huge improvement in the interior and exterior appearance. After two weeks the house looked amazing, and even more so after Michelle staged it. We had 20+ offers after the following weekend's open house, and two weeks later we closed escrow at 25% above asking price - a 1,500% return on our investment in house preparation and staging. We couldn't be more impressed and pleased with Michelle's skill and professionalism. Her taste and understanding of what is important to buyers was a key to our successful home sale."

In February, I was brought in by Irina Netchaev of Pasadena Views Real Estate Team for a home staging consultation on a new listing. As we went from room to room, the clients made notes as I explained everything they needed to do to get their home in top selling condition. The list included wall paper removal, painting, carpet cleaning, removal of some furniture, floor refinishing, as well as painting the front door and some curb appeal suggestions. These clients were very motivated, completed everything I suggested. Three weeks later they contacted me and told me they were ready to stage.

Pasadena home staging kitchen

Here's a press release:

Home Staging By Moving Mountains Design Nets Pasadena Home Sellers 1500% Return On Their Staging Investment

Pasadena home owners, Craig and Elaine Maxwell net $300,000 over asking price after home staging by Moving Mountains Design, a 1500% return on their staging investment.

Pasadena, CA (PRWEB) May 30, 2014

Pasadena home owners, Craig and Elaine Maxwell net $300,000 over asking price after staging by Moving Mountains Design, a 1500% return on their staging investment.

Michelle Minch, owner of Los Angeles home staging company, Moving Mountains Design, worked with Pasadena home sellers, Craig and Elaine Maxwell in early February to make their home market ready. A home staging consultation was performed by Minch at the request of Pasadena Real Estate Agent, Irina Netchaev, Pasadena Views Real Estate Team. During the home staging consultation, a list of repairs and recommendations was generated in order to maximize the selling price and speed of sale. The home staging consultation consisted of paint color recommendations, recommendation to remove wall paper and window treatments, floor refinishing and general condition issues. After completing all the work suggested the Maxwells called in Moving Mountains Design to stage. Staging took place during the first week of April. Less than 2 weeks later, after a bidding war resulted in multiple offers, the house went under contract, closing shortly after. The result? The house sold for 25% over list price – a 1500% profit on the staging and market ready home prep investment.

Craig Maxwell: "Our Pasadena home was nice but a bit tired, and our agent arranged for Michelle to evaluate and stage our house. (We were lucky, because she is in great demand). In a two-hour walk-through, Michelle gave us a list of easy and relatively inexpensive fixes that made a huge improvement in the interior and exterior appearance. After two weeks the house looked amazing, and even more so after Michelle staged it. We had 20+ offers after the following weekend's open house, and two weeks later we closed escrow at 25% above asking price - a 1,500% return on our investment in house preparation and staging. We couldn't be more impressed and pleased with Michelle's skill and professionalism. Her taste and understanding of what is important to buyers was a key to our successful home sale."

"While not every home seller will have the same results when working with a professional home stager, the Maxwells experienced such great success because they followed my instructions completely and hired a top-notch real estate agent. In this case, the cost of staging was a terrific investment which netted the sellers well over their asking price. Their house was market-ready and move-in-ready, a win for both the sellers and the buyer", said Minch.

Master bedroom Pasadena real estate staging

For more information about the benefits of home staging in Los Angeles, Pasadena and Arcadia, visit http://MovingMountainsDesign.com.

 Home Staging Nets Seller 1500% Return On Their Investment!

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Los Angeles Real Estate Staging

2015 RESA Professional Stager of the Year

2014 RESA Top 10 Professional Home Stager2010 RESA Professional Stager of the Year

Michelle has staged hundreds of Los Angeles homes, many of which have sold with multiple offers, above listing price.

She works with home sellers, listing agent, builders, flippers and asset managers to prepare homes for sale throughout Los Angeles and North Orange County.

Moving Mountains Design provides vacant home staging, color consultations, corporate and executive relocations,  and interior design. We also stage model homes, REOs, foreclosures and auction properties for real estate investors and asset managers. Builders hire us to stage their models or to help move inventory when sales slow down.

For more information about our Los Angeles home staging services, contact Michelle at (626)385-8852 or by email.

Click here to see our Los Angeles home staging portfolio

Click here to go to our Los Angeles home staging blog

Click here for more information about home staging in Los Angeles and how we can help sell your home faster and for the best price

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Rainmaker
2,725,258
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I might very well be interested In a highreturn!

Aug 23, 2014 01:59 PM #1
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Thanks for your comment, Laura!

Aug 24, 2014 02:24 AM #2
Rainmaker
722,400
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

One of the best uses of the seller's marketing dollar is definitely on staging.

Well staged property=Higher potential rate of return.

Aug 24, 2014 08:17 AM #3
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Very true, Pete. The listing agent did a fantastic job marketing the home and, of course, recommended we stage it. Irina really knows her stuff!

Aug 24, 2014 08:40 AM #4
Rainmaker
341,873
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

WOW!!!  As you pointed out, Michelle, the Buyers benefit because they know everything's been done for them.  FAB!

Aug 25, 2014 02:18 AM #5
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Thanks, Julia. Staging is good for both sides of a transaction.

Aug 25, 2014 04:31 AM #6
Rainmaker
58,226
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

Very impressive results!  Are you still staging homes?

 

Jan 17, 2017 01:21 AM #7
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Rainmaker
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Michelle Minch

Home Staging Los Angeles and Pasadena, CA
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