It's time for me to get on my soap box again. I read another one of those famous articles that got my dander up. This time it's about Agent Matching. Apparently there's another new website out there offering to match buyers and sellers with the "right" agent for them. How are they doing this? Yep. You guessed it, their "perfect match" is based solely on sales data. Does that sound a bit one sided to you? It certainly does to me. It also happens to be one of my pet peeves when big business dresses up an idea as a benefit when it isn't.
Don't get me wrong, I'm not knocking top agents. What I'm knocking is the idea that top selling agents get an automatic thumbs up that they're a perfect match for clients, without looking at their skill set or the kind of service you can expect from them. When did quantity trump quality? I mean to say, when did you last buy a car from the top selling dealership in town just because they sell the most cars? Or chosen your GP based on how many patients he's got on his books? You'll want to know about the reputation of the people you work with. The number of sales is just one of the parameters you'll use to make a decision whether you're talking about someone to buy or sell a house with, or a car or any purchase where SERVICE is a big part of the equation.
I think that's where the big disconnect is. Too many people still think real estate is all about Sales and not about Service. They apparently didn't get the memo. Real estate is changing and has been for quite a while now. They really need to keep up! We're not in an industry focused entirely on sales anymore. Buyers and sellers expect more out of a real estate transaction. They want an agent who is there for them throughout the buying or selling process. Someone they can count on. How will knowing how many houses an agent sells be of any help when it comes to knowing that?
This topic really did rub me up the wrong way and I wrote a much longer blog post on my website about my thoughts on the matter, you might want to hop over there and read it. The long and short of it is, when you choose an agent, you should be looking at the bigger picture. Sure, you want to know the agent you decide to work with has a good track record of selling homes. They also need to be good negotiators and be knowledgeable on the local market. There are many skills agents need to provide the kind of service clients want in the home buying and home selling process. There's no way you can get a measure of an agent's value by basing it purely on the number of houses they sell!