Agent Matching - How it Dresses Up an Idea as a Benefit When it Isn't!

By
Real Estate Broker/Owner with Cardinal Realty ~ 319-400-0268

It's time for me to get on my soap box again. I read another one of those famous articles that got my dander up. This time it's about Agent Matching. Apparently there's another new website out there offering to match buyers and sellers with the "right" agent for them.Quality vs. Quantity    How are they doing this? Yep. You guessed it, their "perfect match" is based solely on sales data. Does that sound a bit one sided to you? It certainly does to me. It also happens to be one of my pet peeves when big business dresses up an idea as a benefit when it isn't.

Don't get me wrong, I'm not knocking top agents. What I'm knocking is the idea that top selling agents get an automatic thumbs up that they're a perfect match for clients, without looking at their skill set or the kind of service you can expect from them. When did quantity trump quality? I mean to say, when did you last buy a car from the top selling dealership in town just because they sell the most cars? Or chosen your GP based on how many patients he's got on his books? You'll want to know about the reputation of the people you work with. The number of sales is just one of the parameters you'll use to make a decision whether you're talking about someone to buy or sell a house with, or a car or any purchase where SERVICE is a big part of the equation.

I think that's where the big disconnect is. Too many people still think real estate is all about Sales and not about Service. They apparently didn't get the memo. Real estate is changing and has been for quite a while now. They really need to keep up! We're not in an industry focused entirely on sales anymore. Buyers and sellers expect more out of a real estate transaction. They want an agent who is there for them throughout the buying or selling process. Someone they can count on. How will knowing how many houses an agent sells be of any help when it comes to knowing that?

This topic really did rub me up the wrong way and I wrote a much longer blog post on my website about my thoughts on the matter, you might want to hop over there and read it. The long and short of it is, when you choose an agent, you should be looking at the bigger picture. Sure, you want to know the agent you decide to work with has a good track record of selling homes. They also need to be good negotiators and be knowledgeable on the local market. There are many skills agents need to provide the kind of service clients want in the home buying and home selling process. There's no way you can get a measure of an agent's value by basing it purely on the number of houses they sell!

Posted by

Denise Hamlin, Realtor®

Broker/Owner

CARDINAL Realty, Coralville IA 

Licensed to Sell Real Estate in the State of Iowa

 

Helping Happy Clients Make Smart Choices 

Iowa City Area Real Estate Services

 

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Comments (5)

Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I can't stand this type of thing.  Because I deal with buyer -- exclusively -- and don't take listing, buyers are very labor intensive.  The numbers are there for me, and I'm happy with my business, but the mega-agents and their teams are JUST doing it for the numbers.  They rarely have the hands on approach.  Thanks!  No my dander is up too.

Aug 25, 2014 05:03 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Carla Muss-Jacobs, Principal Broker/Owner The hands on approach. Exactly. How will buyers know good an agent is to work with when all they have to go on is sales data? 

Aug 25, 2014 05:23 AM
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Denise, numbers are often very misleading.  An agent that dedicates more time, and provides a higher level of service will likely have lower sales numbers, and much happier & more loyal clients.  Not sure why there websites don't see that.

Sep 12, 2014 07:53 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

I do not like this at all. I remember, I believe Margaret Rome, put a link to an article about the research, which concluded that agents handing many listings, inevitably lose on the quality of care.

But the whole point of a good agent, who sold more, is ludicrous. there is no such thing as great agent regardless...

If you contact me about condo-hotels, I am one of the best, and there are very few of those who know this niche. If you call me about residential condos, I am a good one, and there is a limited group of agents, who really know condos...

If you call me about new homes in some subdivisions, I am an average decent agent.

If you, however, will call me about a mobile home in one of Port Orange subdivisions, - I am plain not really good...

But hey, it is still the same agent, but the value of this agent is very different depending on the agent's expertise and set of skills.

These simplistic approaches have little to do with reality...

Jan 17, 2016 03:32 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

As usual your observations are spot on Jon. Your examples show that we have varying skill levels. There are some things we are excellent at, and others just good at, maybe even above average, but not the absolute "go to" person. Nobody can be master of everything.  

 

Jan 17, 2016 04:25 AM