Barbara's Blog - What Buyers Really Want In A Home

According to a recent survey by The National Association of Home Builders, size does matter. It appears that home buyers are looking for homes as close to 2,000 square feet as possible. The problem is that nearly half the homes on the United States are less than that.

The NAHB says that only about one-third of the homes on the market in 2014 were approximately 2,000 square feet or more. NAHB states on its website, "Existing homes, on the other hand, are more likely to be under 1,600 - or even under 1,200 - square feet, a size relatively few buyers say they want."

So what does this mean for owners trying to sell homes that are less than 1,600 square feet? Are they out of luck trying to find a buyer? Not necessarily.

Just like location, size is very important to buyers but a buyer may forego a larger home for a great location. For example, a buyer may consider a smaller home if it is in a great family-friendly area with an amazing school district and close to a great shopping area.

It is always good to research your target audience. If you only use this survey then you will think all buyers want huge houses. There may well be a group of buyers who are looking for quaint mid-size houses. A good real estate agent can give you an idea of the types of buyers in your area and help you market your home to that specific audience.

Another marketing idea is to potential buyers what is possible with your home. For example, if you ever thought about remodeling your home and consulted a designer, you can share that information with a potential buyer giving them an idea of how to use different areas of the home. Being able to see the potential of a home helps open the minds of buyers and possibly consider your home.

Staging is very important in marketing smaller homes. It is easy to feel claustrophobic if there is too much furniture or personal items in the rooms of a small house. A good real estate agent can help you stage your home to show it in its best light.

You have to remember that just because your home is smaller than what buyers may want; it doesn’t mean you won’t be able to find a buyer. You just have to emphasize the positive amenities of your home. Remember good things come in small packages too.