Pictures Appeal to a Specific Audience

Real Estate Agent with RE/MAX Services FL# 343828



I just sold a very sweet house about a mile from the beach, in Deerfield Beach, FL that had a contract on it within hours from listing it.  The first deal went south because the buyer wanted a new roof.  Seller knew he wouldn't have to do that because the house is in such a popular neighborhood and was in great shape, including the 11 year old roof.

Days later the house was under contract again.  This buyer as with all the buyers who looked, was a first timer, very attracted to the main photo used in the MLS and the flyers.  The photo was taken through the living/dining room, into the renovated kitchen with a surfboard on the wall. 

I want to take this opportunity to thank Mr. Surfboard for assisting me in this sale.  Whatever it takes, pictures speak volumes for your listings.



Comments (4)

Steve Ewing - Keller Williams Realty
Keller Williams - Stockton, CA

Wayne - I agree the picture you used was nice and I am not surprised it did it's job.  Guess the roof must have been good enough for a two year roof certification.  Thanks for the blog.

Aug 28, 2014 05:20 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Interesting photo !

Our Re/Max RELO message -

Aug 28, 2014 09:46 AM
Barbara Altieri
Better Homes and Gardens RE Shore and Country Properties - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Wayne -- They sure do! Love the board on the wall. That's a money shot right there!  It shows space and features extremely well. Good work!

Sep 03, 2014 05:58 AM
Wayne Raulin
RE/MAX Services - Boca Raton, FL

Thank you Barbara Altieri!

Sep 03, 2014 06:48 AM