Home Staging: Keep It Simple

Real Estate Agent with Coldwell Banker Residential Brokerage 9025089

You don't have to spend a fortune or go to elaborate lengths to stage your home.  In yesterday's "Market Ready" article on how to prepare your home for sale when you've got young children, New York Times design writer Tim McKeough was asked, "What's the bare minimum we should do?"

McKeough elicited tips from Lydia Sussek of Corcoran Group Real Estate, who suggested that "the least expensive and best thing you can do before selling is to paint your home.  A clean, fresh coat of paint goes a long way."  Like most agents and home stagers, Ms. Sussek stresses, "declutter, declutter, declutter."

Sussek's niftiest tip is to "bring out the white, crisp linens and the Frette bedspread.  If you have clean white towels and linens, people will feel at ease and sense the good energy."

Designer Myra Hoefer agrees.  "Always use white linens and towels," she insists.  "Never cross the line--always use white.  They're bleachable and they send a message of cleanliness, refinement, and order."

Kathy Burke of Sensational Home Staging is another professional who is wild about the power of white.  "Always use new, crisp, fluffy white towels," she recommends.   They "will give all baths a feeling of being clean, new, and spa-like."

Why is white so powerful?  Lila Francese of Ojai Home Staging and Styling explains, "It adds light, it adds height, it creates space.  A pile of white towels in a bathroom can give an otherwise cold room a feeling of comfort, freshness, and warmth."

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For dozens more inexpensive and easy home staging tips, visit my Pinterest Board.




Posted by

Maureen Harmonay

Specialist in Massachusetts Country Homes,

Antique Homes, and Horse Properties




Comments (6)

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Homes that are clean, rid of excess furnishings, and freshly painted will always look better than those that aren't.  I just don't agree with the suggestion about using a Frette bedspread or quilt, which can run $3,000 and up!  Even super-premium multi-million dollar homes can be successfully staged with bedding that's a fraction of that cost

Aug 29, 2014 02:28 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

@Maureen Bray, I have to admit that I wasn't familiar with Frette bedspreads, and I agree with you! I'm sorry that Lydia Sussek used that example--it may be okay in her high-end Manhattan market, but most sellers can't--and don't need to--spend that kind of money to make their bedrooms appear peaceful and appealing.


Aug 29, 2014 02:59 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

I like the idea of white linens. They do add that crisp, fresh, clean look!

Aug 30, 2014 09:43 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


What a clear and simple post, and I am reminded by the Leonardo da Vinci quote, "Simplicity is the Ultimate Sophistication."  A

PS,  Costco every now and then has Frette overruns at reasonable prices, as do other sites.  You have to know where to look...LOL

Aug 31, 2014 09:26 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

Thanks for the kind words, and the tip on where to find reasonably priced Frette linens, Ron & Alexandra!

Aug 31, 2014 10:54 AM
Wendy Wrzos

Hi Maureen, Just wanted to say that I loved this article - as a Decorator and Home Stager, I work with occupied homes, and I try to keep it as simple as I can for the homeowner by keeping costs down and giving them ideas for them to do on their own as well.
My favorite thing to tell them is to always swap the linens, towels etc for plain, white ones. It makes a tremendous difference!
I linked your article to my FB business page today: https://www.facebook.com/Wendyandthebluegiraffe?ref=hl

Thank you for the great ideas!

- Wendy Wrzos

Sep 01, 2015 06:25 AM