Two of My Staged/SOLD Properties This Year Were FSBOs!

Home Stager with Owner, The Refreshed Home White Plains NY

Compiling my YTD business numbers, surprised and gladdened to realize I had a new category of properties to track-FSBOS!

FSBOs-For Sale By Owner-are properties sold without the representation of an agent or brokerage. There may be a few reasons a seller chooses to go this route, but not paying sales commissions is almost always a big part of it.

Getting a property sold in Westchester County  is much more than 2 parties agreeing on a number, and for the record, The Refreshed Home never, ever recommends a seller go it aloneI actually dedicate a good amount of time in the Staging classes and workshops I give to explaining the agent-seller relationship. But, like any of my suggestions, they are just that, suggestions; ultimately clients make their own choices.

In recent years FSBO properties were both plentiful and panned: sellers often priced by need>not their market, and were rarely of the mind or ability to make the property look its best,  a deadly combination in a down market.

Realtors had numbers on their side, too.  NAR reported  9% of homes sold in 2013 were FSBOs, but the typical FSBO sale of $184K was still 14% less than the agent assisted sale of $230K - i.e. a net sale of $216,300 after deducting a 6% sales commission.

Now, about that surprised and gladdened part about these two houses being's much more that just being part of  TRH's numbers.

Like crocuses in early March,  this Westchester County Home Stager sees it as a  harbinger of continued good things to come for sellers, buyers and YES real estate agents: namely, the return of balance, reason, and reality-based transactions.

  • Surprised and gladdened because both properties were nice, average houses in areas where there was a reasonable amount of comparable  inventory, and buyer interest/activity. Neither would be considered a trophy or luxury property; each had been lived in, but maintained.
  • Surprised and gladdened because combined, their average price of $659,250 is impossibly close to the 2Q median selling price for single family homes in Westchester County of $651,250, and well below the average of $874,026.
  • Surprised and gladdened because their average DOM was about 1/4 of Westchester County's average of 142 days.
  • Most of all, because I got to know the parties involved pretty well during this process-I am uber-gladdened-but not surprised!-to know that 4 sets of  nice, average, reasonable people worked out all the practical logistics of these sales, and are now quite happily getting on with the rest of their lives.

How you buy or sell-and at what price is your business. My business is to help you make your best decisions, so you will have the best and most options, to move on and enjoy your next adventure. Will Staging consults on FSBOs be sweeping the nation? Probably not, but if it's a viable and successful option for some sellers, how cool is that?? 

Selling, buying, or staying and fixing up?  Coop or condo; an estate, divorce, distressed, or  FSBO sale, downsizing or upsizing;  a home or an investment property?

An interactive consult will help you untangle your thinking, make the most of what you have, and get you going in the right direction. The Refreshed Home is Westchester's most innovative source for specific, realistic and reasonable solutions for your buying, selling and decorating needs.  Talk to me TODAY about how I can help make your space work better for you!



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Our spaces affect us profoundly...and so many other parts in our life fall into place when our spaces and possessions serve us in the best way they can. But getting there is much more than a pursuit of pleasing aesthetics.


Decorating and Staging are different, but much of the skill sets overlap, and each creates unique solutions that considers the needs, goals, resources, expectations, hopes and dreams of each client.

Bettering Westchester, Putnam and lower Fairfield counties since 1981, The Refreshed Home works collaboratively, and brings a thoughtful approach to the creative process. Proud to make a difference, as well as make a living. Offering specialty services such as remote and buyer consults, listing photo/video styling, guided and accompanied shopping, and accessory rental. We get in, get out, and you get on with your life.  Talk to me TODAY about how we can better your space!




Marie Graham ASP, IAHSP, IDS Your Stager With A Mission!

QUESTIONS? Don't hesitate!! 914.607.2895 

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Comments (5)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Marie, Gald to hear about this with FSBO.  You do a great job and business will always be better as time goes on.

Aug 30, 2014 02:44 AM
Steve Kantor
Best Agent Business - Virtual Assistance

A unique approach to FSBOs that seems to be working well for you. Our clients have reported great FSBO success with our help too because it can be a labor intensive process that not every office is set up to handle. Thanks for sharing.

Aug 30, 2014 02:48 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Marie- congratulations!   FSBO's do represent a market for stagers, and all we can do is encourage them not to go it alone.   

Aug 30, 2014 02:52 AM
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

WILL! Good to see you! A rising tide lifts ALL boats...!

Hi Steve-ANYTHING that helps a property be its best is "Staging"-that your office recognizes this and has people who can jump in to help is a huge service/value for your sellers!

Kathy-funny thing, one of the two sellers actually met me by coming to one of my workshops; just about the ONLY piece of advice they didn't take was to work with an agent!

Aug 30, 2014 03:08 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Glad to hear that you have been able to work with FSBO's for your staging business. I know it must not be an easy hurdle to overcome, since they are trying to save their money by not using an agent.

Sep 05, 2014 04:12 PM