The most popular paint colour we use for selling

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

Home staging in Vaughan and Toronto one of the first things we look at when we arrive at  property for a staging consultation is to decide whether the house needs a change in paint colour.

With over 90 % of people finding their next home online it makes sense to paint the property a staging safe neutral colour to attract the widest range of buyers to put the the listing on their must see list.

You have probably noticed that when you are looking at online listing photos that you typically make some remark if the paint colours are loud, vibrant or totally outdated.  The other important reason to paint a light neutral colour is the fact that dark colours do not reflect light well for photos. We want the properties to show bright and spacious to attract buyers.

Here are a few before and after pictures of one property that we knew needed a change of paint colour as it had not sold in 5 months.

The one colour we use most often right now for walls is Collingwood by  Benjamin  Moore. We even paint the cabinets when they have an outdated finish that builders are not even offering any longer.


pink painted room  collingwood benjamin moore

The kitchen cabinets in this property were painted White Dove by Benjamin Moore as the pink oak cabinets and pink walls  were preventing the sale of the property for over 5 months. The home owner was not interested in replacing the kitchen so we did the most economical thing we could do to show buyers how the house would look if they wanted to buy the house and update the kitchen.

The walls were painted Collingwood by Benjamin Moore.

 home staging in vaughanbenjamin moore collingwood

Investment, minimal.

Impact, priceless.

This home sold in 5 days after painting and staging.

If you want your property prepared for sale call the Go To Girl around town.

Michelle Finnamore Interiors Ltd.    416.928.2999



Comments (24)

Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Holly, the whole house was baby pink. The home owners I was working with bought the house that way. They never got around to painting it. When they went to sell they couldn't find the one person could see beyond the pink walls. We painted the neutral colour and voila! the house was sold in 5 days.

Sep 01, 2014 10:16 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Rosie, before and after photos are how I convince the sellers to invest in painting before selling. As the old saying goes, seeing is believing.

Sep 01, 2014 10:17 PM
Brian Sharkey
SharkeyRE LLC - Tequesta, FL
SharkeyRE - #SouthFloridaBroker

Looks so much cleaner painted especially when they are all neutral colors :)

Sep 02, 2014 05:04 AM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

Ugh...the pink! I know I was meant to be a home stager because I always gravitate towards these neutral colors.

Beautiful transformation Michelle!

Sep 03, 2014 12:03 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Michelle, I was in a listing yesterday that had a pink kitchen and counters. My husband thought it was the worst kitchen he'd ever seen. Your pink kitchen above had that one beat.

Sep 03, 2014 03:32 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Michelle, I love the dramatic transformation, resulting from the new paint color.  Paint is an amazing tool for all homeowners, whether they are selling or not.  This is a great example of the power of choosing a neutral paint color!

Sep 04, 2014 02:55 AM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

It is amazing what a little color will do for a home. Thanks for sharing have a great afternoon.

Sep 04, 2014 03:40 AM
Ana Hitzel
AccentPositives Home Staging - Corona, CA
Professional Home Stager Inland Empire

Such an easy fix and such a huge difference:)

Sep 04, 2014 04:03 AM
Sophia Lin
Intero Real Estate Services - Sunnyvale, CA
Sunnyvale CA Real Estate Specialist

Hi Michelle, I'm a fan of "light, bright and airy", and I think most others are too.  It really makes you understand when you put the colors side by side :D

Sep 04, 2014 08:12 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Brian, I agree, paint is the easiest and least expensive way to make a home look updated, clean and bright!

HI Suzanne, neutral wins every time hands down. The more buyers that see a place as move in ready and that their furniture will look good there then you have a faster sale and a higher offer typically.

HI Tammie, it is surprising how many PINK kitchens that we come across. I never think of pink for a kitchen and apparently either do buyers!

Hi Sharon, we use this neutral light gray very often now. It used to be Muslin by Benjmain Moore but the light gray is the most popular in the last 6 months. Buyers want what they see in decor magazines and on TV shows and the light gray is the colour of the moment.

Hi Sophia, we live in an area that gets dark around 4 :00 every day from November to about March so anything we can do to create a light and bright look does well with buyers.

Sep 04, 2014 12:07 PM
Vickie Teel
RE/MAX PALM REALTY - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

WOW - what a difference!  Love how fresh and clean the new paint makes the rooms look!  Great job!

Sep 05, 2014 11:10 AM
Mary Stewart
Keller Williams Atlantic Partners/Southside - Jacksonville, FL

Often times we have those sellers that don't want to go to the expense, and sometimes they just don't have the money, but painting may be the biggest bang for the buck in those situtions.  It looks great!

Sep 05, 2014 09:26 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Mary, painting a neutral colour is so important to the sale of the home that if the seller has very limited budget I will suggest that they paint instead of staging the property. It makes the house look fresh, clean and move in ready.

Hi Vikki, the buyers first impression when they walk into a professionally painted home with sharp cut lines is that the home is move in ready. It looks clean, fresh and ready for them to make this home their own.


Sep 05, 2014 09:31 PM
Andrew Payne Realtor® Richmond VA Homes For Sale~804-938-5257~
Piedmont Real Estate - Richmond, VA
Richmond, VA, Real Estate, SRES®, NAR Green


Paint color choice is crucial in selling a home.  Lighter and more neutral colors do make a difference.  Thanks for sharing your idea.  They're very helpful!

Sep 06, 2014 04:49 AM
Karen Mathers - REALTOR®
Keller Williams Vero Beach - Vero Beach, FL
When it Matters, Choose Mathers! 772-532-3221

What a dramatic change!  The living room does not even look like the same room between the wall color and opening up the windows.  All I can say is WOW!

Sep 09, 2014 12:23 AM
Debra Landy
StageTwoSell LLC - Horseheads, NY
PA and NY Home Stager

Thak you for this post and all the good work you do.  

Sep 09, 2014 02:01 AM
Jeff Fisher
PureWest Real Estate - Whitefish, MT

What a difference a little change in color can make. An impact is definitely what you need when competing with so many other properties. 

Sep 09, 2014 06:41 AM
Jim Crawford
Maximum One Executive REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

Michelle Finnamore 

This is great advice for home sellers. 

Thanks for taking the time to share.

Best wishes for a productive week!

Sep 09, 2014 12:06 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Paint is definitely the least expensive update a seller can do Jim, you have probaly seen the dramatic effect paint has  many times.

Hi Jeff, in our area it is a very busy time of year for listings so we definitely have to step up our game to get the buyers attention.

Hi Debra, thank you for stopping in to see this beforea and after. I share in the hopes of giving inspiration to sellers and agents to consider having a consutlation to prepare the homes for sale and hopefully having the home owners carry out the minimum suggestion of painting to update a home.

HI Karen, we had a home owner say it was magical just this week in another home. She couldn't believe how different the home looked in just a few short hours.

Sep 11, 2014 03:49 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

It is true, bright colors are not popular during house sale. Some houses have a different bright color in every room and space.


Aug 24, 2015 05:09 PM