This is part four of a ten aprt series on how to increase your website rankings on Google. That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what I think are the top ten strategies for better search engine-and by "search engine" I mean "Google" - placement.
4. Quantity Links
Authority (high quality) links are by nature more difficult to get, so you'll have to start somewhere else unless you already have the brand recognition you need from square one. Many SEOers propose "link-swaps" to each other and it used to be common trade to buy and sell links. But as Google demonstrated last Fall, you can't buy Google's love that way. In fact, you'll get the opposite of love. So, try to get as many links as you can from industry peers the good old-fashioned way - by promoting. Submit links to respected directories like DMOZ and Yahoo, as well. A large burst of low-quality, non-authoritative, or bad-neighborhood links, though, can do a lot more harm than good; so keep things natural.
More to follow.