And now part five.
This is part five of a ten aprt series on how to increase your website rankings on Google. That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what I think are the top ten strategies for better search engine-and by "search engine" I mean "Google" - placement.
The importance of the URL is often debated, but one argument seems to make more sense than the others. Search engines don't like too many parameters in the URL (easy to confuse the spiders with & and ?) and people can't read those long URLs and tell what they mean at a glance either. The people aspect here is especially important, because they're the ones clicking and they need to understand where a link leads them at a millisecond glance. Lesson: keywords in the URL are a good idea.
More to come.