And now part six.
This is part six of a ten aprt series on how to increase your website rankings on Google. That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what I think are the top ten strategies for better search engine-and by "search engine" I mean "Google" - placement.
6. Spider Food
Search spiders eat HTML, not Flash. They eat text, not pictures. Make the spiders happy with HTML and lots of text to eat.
Search engines are an websites best friend (or at least can be). They drive traffic to your website and hook you up with leads. It's extremely important for you to get your site to the top of the list when someone is searching for an agent in your area.
The way that your site gets listed and the text used in the description is determined partially by what's known as a search engine 'spider' for the way they crawl through the web (no need for arachnaphobia here).
Spiders see the web differently than your clients will. It's extremely important that the text on your page is readable by the spiders as the text is a large part of what determines your ranking. They don't see graphics, they don't see flash. Some can read PDF's.
Check out http://www.iwebtool.com/spider_view and type your website into the box and view your site through the eyes of a spider. You might be very surprised. I've looked at sites that were full of content but due to errors on the page the spider only saw the first paragraph, completely missing the rest content. If this is happening to you, you have to figure out why.
More to come.