There are two sides to every coin. This is the Seller's side. In todays marketplace you have to set yourself apart from the many listings that are available. The key is for your home to show the best of any others in its' marketplace.
Begin on the outside. Increase the curb appeal. Manicure the lawn, weeding, fresh mulch and place a colorful potted plant on the porch.Repaint railings and doors, if necessary. If someone drives by you want them to get the wow effect and want to see the inside.
Spruce up those rooms that Buyer's are interested in most - kitchens, bathrooms, family rooms. Investing a few dollars often means the difference between how long a home sits on the market.
Declutter, even if you have to rent a storage unit. Clean off the refrigerator with the kids artwork, and the counters. Sparcity sells, people can visualize themselves in the home when they are not distracted by the clutter around them. Take the time to do a thorough cleaning , let the sunlight in and open the draperies when a showingis scheduled, clean the windows and let the sunshine in.
The market has changed and you have to realize that today's market is not bringing what yesterday's market did. Be realistic in pricing of your home today not pricing it for yesterday. Your Realtor® will do a market analysis based on comparable homes that have sold within the past 6 months. Pricing is very important, by pricing it right in the beginning you will end up with more proceeds and less time on the market.
Marketing is to get it out there to the public, it's a numbers game in many ways and the more it is exposed the better your chances are to find that special Buyer. Today's Buyer is more apt to find your home online than the newspaper. Make sure your online marketing has lots of pictures. It has been proven that a home on Realtor.com with pictures gets more hits than those without. As a matter of fact you can check a box for only homes with pictures. The more websites it is displayed on the more exposure it will receive.
Shop for your Realtor® as you would shop for a house. Are they familiar with the area, where do they advertise i.e., websites, papers, and what marketing materials do they use? Listen to the advice of your Realtor®, if they say your home needs staging - stage it, if they say make sure the dog is not a welcome guest when the house is being shown - cage it or remove it. Your Realtor® and you will work together as a team with one goal in mind - to sell your home at the highest price in the least amount of time with the least amount of stress.
One last thing to remember - if you feel that you have lost in the sale of your current home you will make it up in the purchase of the next home.
After all there are two sides to every
Happy Home-Selling :)
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