Evoking a Feeling of Peace of Place

By
Real Estate Agent with Coldwell Banker Residential Brokerage 9025089

When I was a brand new agent, back in 1998, I started out working for a boutique firm that specialized only in horse properties.  I am a lifelong horse lover, and used to breed and race thoroughbreds, so this spot seemed like a natural for me.  I soon learned, however, that buyers for these kinds of properties--which at that time were primarily large equestrian boarding stables with indoor arenas and vast parcels of land--didn't come along too often.  The niche was going to be too narrow for a new agent without an established client base.

What to do?  I didn't want to abandon my yearning to work with properties that could support horses, and with people who wanted a rural lifestyle, so I decided to broaden my calling card to include country estates of all sorts:  horse properties, grand antique mansions on gorgeous manicured grounds, and simpler homes with open vistas or woodsy trails.  In short, the kinds of places that I'd like to live, and that I knew I'd never tire of working with, whether on behalf of buyers or sellers.  And after 16 years, these remain the kinds of homes and places that still stir my soul.

 

I've been calling myself "Your Country Property Specialist" for several years, but for this contest, I thought I would revert back to my original slogan, which seemed to better capture the allure of beautiful open spaces that nurture people and their animals.  It was:

For people who live in the country. . .and those who want to

But after further consideration, I've realized that the fresh, vibrant, and even meditative feeling of "country" isn't restricted to manses with extensive acreage.  It is something more intangible than that, which can exist in light-filled contemporary homes on verdant quarter-acres or be captured in soothing vistas from modest picture windows.  With this in mind, I am trying on a new tagline:

Specializing in Properties offering Peace of Place

If I were a prospective buyer or seller, those words would intrigue me, and I think I'd want to know more.

* * *

Thanks to Richie Alan Naggar for challenging us to think more deeply about who we are, what we have to offer, and what we do best.

 

Posted by


Maureen Harmonay

Specialist in Massachusetts Country Homes,

Antique Homes, and Horse Properties

978-502-5800

MHarmonay@comcast.net

 

Comments (18)

Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

You've painted a lovely picture and came up with a great slogan too.....

Sep 05, 2014 12:13 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Pure Harmonay...on display here...thank you too. May all that is yours come freely to you

Sep 05, 2014 12:21 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

Thanks Roger! 

Richie, I've always resisted the play on my last name, but maybe it's time to rethink that! Thanks again!

Sep 05, 2014 12:31 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Maureen.  I love the idea of playing off your last name as well.  This one is very good too.  I love incorporating living in the country in your slogan.

Sep 05, 2014 01:56 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

I like the older tagline. It gives the feeling of living in the country......ahhhhh!

Sep 05, 2014 02:17 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Maureen,

We have the same type of client in Wine country whose brand we are working on.  One has to really take time to analyze the anatomy of a tagline.  There are so many components that have to come together to create that.  If what you have works, don't mess with it is my opinion.  A

Sep 05, 2014 03:01 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

Hmmm, Alexandra, you make a good point. Maybe I can do better!  Thanks for your input.

Sep 05, 2014 03:08 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

Thank you, Ms. Anna "Top Banana" Kruchten!

Sep 05, 2014 03:09 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

Belinda, I love your "Eliminating the Stress and Bringing Success" slogan!

Sep 05, 2014 03:09 AM
Beth and Richard Witt
Long Island Cash Home Buyer - Center Moriches, NY
Long Island Cash Home Buyer 516-330-6940

I like your tag very much... "Peace of Place" .... Nice....

Sep 06, 2014 01:43 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Peace is another powerful word which creates an instant feeling of comfort. Nice addition to your tagline. 

Sep 06, 2014 02:12 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

Thanks so much Karen Fiddler, Broker/Realtor and Richard & Beth Witt!

Sep 06, 2014 03:35 AM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Peace of Place certainly is evocative, Maureen...but not necessarily of the kind of property you specialize in. Peace of Place for me evokes a quiet beach.  I really like your old tag line the best. It speaks of your particular type of property.

Sep 08, 2014 02:17 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

Thanks Elva, for your input! 

Sep 08, 2014 04:13 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Maureen Harmonay I have to agree with Elva Branson-Lee I like the old tagline better. Maybe you could area to it: such as "Your Bolton MA Country Property Specialist." Just a thought. Love your photo! Makes me want to live there.

Sep 10, 2014 02:22 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

Thanks for your comment, Pamela Seley.  I'm going to continue to try "Properties Offering Peace of Place" on for size.   It's growing on me, and I hope it will attract the people I'd like to work with, but we'll see!

Sep 10, 2014 03:22 AM
Whitney Watson
First Heritage Mortgage - Henrico, VA

Maureen, Your slogan would be intriguing to me! I long for my home to be my "peace of place."

Oct 06, 2014 06:19 AM
Maureen Harmonay
Coldwell Banker Residential Brokerage - Bolton, MA
Your Country Property Specialist, Bolton MA

 Thanks so much for weighing in, Whitney.  I think we all yearn for that feeling.

Oct 06, 2014 10:55 AM