Last week my real estate career reminded me of a trip to Vegas. It started out with much promise and anticipation that did not come to fruition on Friday, but my gambling habit at the Active Rain Casino is saving me big bucks, and it is more fun than any online game!
I'm working with several people from my Sphere of Influence, and their recent calls to me reminded me of the importance of working that dependable SOI. I even sent a letter to my clients last week thanking them for their business. I also tucked my blog address in and asked them to check in often for statistics and sales in their neighborhood. That will keep me posting relevant content on a regular basis. Thanks to all the Active Rain posts on the importance of content and working your SOI.
So far, not one single client has inquired about the snail mail newsletter I sent for years to 3,000 homes in Palos Verdes. I folded it after the most recent postage increase and no one seemed to notice. The return on investment was always negligible so it was time to say goodbye. My ego was slightly bruised; but my bank account is healthier! Most consumers get their information online and that's where mine needs to be too.
Another prospective buyer contacted me from this very blog and requested information on horse properties. Whee, this researching, writing, commenting and posting is finally finding the consumer I'm writing for. Thanks to all the Active Rain posts regarding finding your voice and your audience.
I find I'm incorporating Active Rain into my daily schedule and it is playing an increasing role in my marketing plan. Back in November when I was a Newbie posting away in the dark of the night, I wondered if this gamble would pay off. It is.
Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800
South Bay Los Angeles cities I sell real estate and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.