Choosing The Best Real Estate CRM

Real Estate Technology with IXACT Contact Real Estate CRM

Rich Gaasenbeek, IXACT Contact’s VP of Sales and Marketing, sat down earlier this year with Chris Leader of Leader’s Edge’s Training. Chris is one of the premier real estate sales trainers in North America and advises all his clients to use IXACT Contact. Check out this video where you’ll learn what to look for in a REALTOR® CRM.

Learn how to choose the best real estate CRM and why you need one with rich contact profiles, powerful email marketing, and one that adapts to you as you grow your business over time.

Rich is a big believer in lead nurturing and as you’ll learn in this video, IXACT Contact is great at helping you with that. 20 years ago Rich worked for a big sales organization where every sales rep. in the company was given a big blue button with one word on it: “YET.” The point was that when a lead or prospect ignores your calls or even says “no thanks,” they’re not really saying “no,” they’re saying “not yet.”

Rich pursued some leads for two and three years before ultimately winning the business. He wouldn’t be able to nurture his leads effectively over time, and eventually convert them, without a great CRM.

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IXACT Contact helps you build lasting relationships with past clients, hot prospects, and important referral sources.  The system makes it easy to keep in touch with clients the right way and to generate high quality new leads.  It also helps you manage the transaction side of your business, keeping you organized and in control.

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Rich Gaasenbeek

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