I browse the newspaper and free magazine stands at the grocery store quite a bit. Especially the real estate magazine as its my job to stay on top of marketing trends for my clients. What I've noticed and this is not recent but has been going on for years, decades...centuries....well I don't know about centuries... :-)
But anyways, I've noticed that pretty much 98% of the ads in the newspaper, the real estate guides and even the value packs are all the same. There is no uniqueness at all! Every real estate agent pretty much says the same boring stuff. It's funny because I actually had a conversation with a Value Pack rep...these are the guys that sell the advertising that goes in the mailer that you get in the mail each month. It's blue in color and has tons of ads from your local area businesses.
Anyways I asked this rep, why do all the ads for the real estate folks look the same. He said "oh we just use a template and plug in the advertisers info". I said ok...."where did you get the idea to do that?" He said this is how we have always done it. So I asked him what if a real estate agent did not want their ad to be just like everybody else's...he said "all they'd have to do is tell us but most of them don't have a clue about marketing". Now these were his words....but I agree about 85% :-) but I also agree that Value Pack reps don't have a clue about marketing either.
So this leads me back to the subject of this post....."monkey see...monkey do"......is it effective?
99% of the time it is Not
.....more in an upcoming post that will teach you how to be unique in the marketplace and stand out amongst a very competitive crowd.
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