Our Real Estate Virtual Assistant team has written frequently about blogging in the past, and the many benefits that it offers you, your online presence and your search engine optimization. However, there are a few key things that we always suggest implementing into each and every blog post to ensure that it is optimized as much as possible and you, in turn, see the most traction and results for your efforts. Three of the most important things to take into consideration when writing your blog posts are:
1. Using keywords and headers. Keywords are, of course, what the millions of people using search engines every hour actually type in and look for. Finding what the most common keywords are for your business and region, and then sprinkling them where it makes sense throughout your content, is the backbone of search engine optimization. Our Real Estate Virtual Assistant team writes highly optimized blogs for many of our clients on a daily basis and using specific keywords in each post has proven to be successful time and time again. Additionally, using headers to separate different sections of your blog not only make it easier for readers to quickly scan over but also help increase optimization.
2. Inserting links. If you have relevant links to include within the content of your blog, add them! Not only will they help with your own blog's optimization but they will also lend credibility to whoever's website or blog you're linking back to. If it's your own, as our Real Estate Virtual Assistant team recommends linking back to throughout your post, then search engines will recognize this and it will significantly help your rankings.
3. Relevant, SEO-friendly headline. The whole point of having a blog is to attract both readers and search engines to your posts, so be sure to give each one a name that is both relevant to the content but also includes as many keywords as makes sense. Entice visitors with your headline and then knock 'em dead with your well-written content!
While there are many tips and tricks that can be used to boost your blog's optimization, these are some of the most important to implement right away. Our Real Estate Virtual Assistant team is always available for questions and to help professionals in the industry, whether you're just starting out with your first blog or you're a seasoned online marketing guru who just doesn't have the time to keep up with it. Contact us today to find out all that we do and how we can help you.