Over the years Google has tried hundreds of new search enhancements. I can't really remember any that significantly changed search as we know it but they keep a coming. Google Plus was designed to merge what we willingly give up on our social media with the search term to bring us the best possible results for our needs.
No matter your thoughts on Google's attempt at it, customized search is the future. Imagine if you will that you are watching your internet TV, let's say a football game and on comes a commercial for the latest new Microbrew and that's all good because you're a 26 year old single man. And in the last 10 seconds of the ad is a listing of pubs within 2 miles of your house that serve that beer and will have it on special until the end of the game...now that seems like a really good search. On the other hand that commercial is wasted sending it to a someone who doesn't drink beer. Maybe that person would be better off with a hard cider or hard lemonade commercial. These type of target specific searches are the future, exposing buyers to products that interest them.
Still, today Google search uses Google Plus 1's in the search algorithm, uses facebook info and a host of other social cues to match your search to the results that suit you best. While Google's attempt to become the next big thing in Social media is dying a slow painful death the customized search is not.
With that in mind, be careful not to disregard Google in your mindful awareness of how to make sure the content you put out on the internet serves you in a future search. Google invites you to help them know more about you. To that end they created the Google + app. Don't make them guess you are a real estate agent, tell them. Don't make them guess that the website www.Superagent is your site.
As customized search evolves and customized commercials hit the internet TV waves, so to will customized commercials. Imagine going on the internet to search for homes today in shady acres and tonight while watching television seeing a commercial for John the Realtor your shady acres expert. You need to be that person.
Now more than ever make sure you're interconnected within the Google structure.
For those that follow me on Facebook (Internet 4 Real Estate) , next Monday I will cover how to set up your Google Plus account.