Google Plus not dead yet

Real Estate Agent with Exp Realty - Atlantic County

Over the years Google has tried hundreds of new search enhancements. I can't really remember any that significantly changed search as we know it but they keep a coming. Google Plus was designed to merge what we willingly give up on our social media with the search term to bring us the best possible results for our needs. 

No matter your thoughts on Google's attempt at it, customized search is the future. Imagine if you will that you are watching your internet TV, let's say a football game and on comes a commercial for the latest new Microbrew and that's all good because you're a 26 year old single man. And in the last 10 seconds of the ad is a listing of pubs within 2 miles of your house that serve that beer and will have it on special until the end of the that seems like a really good search. On the other hand that commercial is wasted sending it to a someone who doesn't drink beer. Maybe that person would be better off with a hard cider or hard lemonade commercial. These type of target specific searches are the future, exposing buyers to products that interest them. 

Still, today Google search uses Google Plus 1's in the search algorithm, uses facebook info and a host of other social cues to match your search to the results that suit you best. While Google's attempt to become the next big thing in Social media is dying a slow painful death the customized search is not. 

With that in mind, be careful not to disregard Google in your mindful awareness of how to make sure the content you put out on the internet serves you in a future search. Google invites you to help them know more about you. To that end they created the Google + app. Don't make them guess you are a real estate agent, tell them. Don't make them guess that the website www.Superagent is your site. 

As customized search evolves and customized commercials hit the internet TV waves, so to will customized commercials. Imagine going on the internet to search for homes today in shady acres and tonight while watching television seeing a commercial for John the Realtor your shady acres expert. You need to be that person. 

Now more than ever make sure you're interconnected within the Google structure. 

For those that follow me on Facebook (Internet 4 Real Estate) , next Monday I will cover how to set up your Google Plus account. 

Posted by

Steven Perry Schafer, Realtor
Exp Realty Atlantic County NJ
My Real Estate Website
Phone: 609-604-6098

Comments (32)

Kevin Hancock
Evergreen Home Loans - Poulsbo, WA
The Hancock Mortgage Team

I'm no expert, but Google + is very user un-friendly to me.  I have tried to use a couple of times, but I literally get a headache looking at the screen.  Very disorganized to my eyes... seems to be a mash-up of the whole internet

Sep 12, 2014 03:51 AM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

I think you're right about G+ usefulness, I don't think it's dead...yet.  It needs some tweaking to be really user-friendly.  I send my stuff there anyway!  Just in case it matters.  I think it does.

Sep 12, 2014 03:56 AM
Richard Arnold
Keller Williams Realty East Valley - Tempe, AZ
Realtor - Tempe, Chandler, Mesa, Gilbert, Phoenix

I agree with Kevin, Google+ is unfriendly, anti-intuitive and unaccomodating - I don't think it ever came alive as a social media gathering point.  I think one reason is because people knew from before launch it was all about marketing and they steered clear.  As a marketing tool, it seems people agree that's it's great.  Well...who loves a bulldozer, but it does what it was designed for.

Sep 12, 2014 06:00 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Great post thank you for sharing the wonderful advice. Meeting of the internet is what google plus is. 

Sep 12, 2014 06:04 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh yes, the searches are different when I logged in/logged out and also search results for people I follow on G+ will come up higher if I'm logged in.

Sep 12, 2014 06:08 AM
Steven Schafer
Exp Realty - Atlantic County - Egg Harbor Township, NJ


Are you sure you're not talkng about Google Chrome. Google Plus is something different. On Monday I am going to do a post to how to set up Google +. 

Sep 12, 2014 06:10 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

With how ubiquitous Google is in almost every facet of life or technology it's just a matter of time until Google+ becomes more viable.  

Sep 12, 2014 06:38 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

It has been most confusing to know how to go foward.. 

Sep 12, 2014 12:46 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Well, it's Google's own product and it's not likely to go away. 

Sep 12, 2014 03:10 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Do I 

Sep 12, 2014 04:54 PM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

I'm only on google + because I have to be. As a social media site it's terrible. It's difficult to find relevant articles and my gmail inbox gets swamped with google postings that seem to hover somewhere out in internet space. I don't see any "connection." 

Sep 13, 2014 03:14 AM
Steven Schafer
Exp Realty - Atlantic County - Egg Harbor Township, NJ


Catch my Monday Facebook post and I'm going to show you how to link your AR profile in the Google Plus links section. I think you'll like the possibilities.


Sep 13, 2014 05:26 AM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Steven, Thanks for the really good coverage of Google. I havde a google +1 account and use Documents to write my blogs. It works great! 

Sep 13, 2014 07:52 AM
Steven Schafer
Exp Realty - Atlantic County - Egg Harbor Township, NJ

Today I posted on How to set up a Google Plus account. I hope it is useful.


Sep 15, 2014 02:26 AM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

Google will always be the 800 pound gorilla and they will always have some products that are more significant than others

Sep 15, 2014 03:27 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I agree 100%  My blog has been found lately and I know the callers googled the title!  It's so important to write to be found and ramping that up with G+ never hurts!

Sep 15, 2014 10:59 AM
Randy Mitchelson,APR
Marketing Advisor & Squeeze Mortgage - Bonita Springs, FL
First Impressions are made at First Click

At this time you can't have a Google My Business page with a G+ account so that alone justifies it. GMB is mission critical to your organic search

Sep 20, 2014 10:56 AM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

I keep my Google + and try and engage and I don't leave because I do believe someday Google will create something great with it and we get to say we were the pioneers.  LOL

Sep 21, 2014 11:11 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

i have used it a little however I have not jumped in full force

Sep 21, 2014 09:56 PM
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

This was a wonderful read, glad I came across it in the archives. Thanks for sharing.

Apr 01, 2015 06:56 AM