I've lost two very nice listings in the last month because my realistic Market Analyses suggested prices that the sellers refused to accept. In each case, the listing went to an agent who priced it at least $100,000 (20-25%) higher than even the most optimistic market assessment would have indicated. I have to admit, I was stung.
I always use a terrific professional photographer to shoot the homes I represent; he does magnificent aerial shots and can make even a humdrum home look smashing. The agents who got the contracts on the listings I didn't get have never employed the services of a professional photographer even once in their lengthy careers. So it hurt, a lot, when I realized that one of the sellers was obviously so impressed with my portfolio of listings from this photographer that he required the other agent to use him, too. As usual, the photographer did a beautiful job. . .
I know that both of these lovely homes--in towns in which real estate values are declining--will languish on the market for longer than they should, and there's no payoff for anyone when that happens. But I wonder what I could--or should--do differently in the future to make sure that I'm the one who walks out with a signed contract, rather than having it go to one of my competitors who is willing to take the listing at any price.