For the longest time I have been mailing out those “pretty” note cards, flyers, and home valuation type marketing stuff that everyone does. I spent hours making it perfect in every way, only to not get any responses or very few at all.
Not anymore! I learned the K-I-S-S (Keep It Simple Stupid) in marketing is even more important than ever.
In fact if it looks like a 1st grader or kindergartner made it, the better. Why?
Anything that looks like corporate junk mail is just that…junk.
Here is what I am trying now:
-shrink your marketing down to a small letter.
-print with black ink on plain paper. No logos, fancy graphics, etc.
-use color envelops and hand write the addresses on them.
-no pitch, no gimmicks, just state the message you want.
Example - Find out your home’s value by going to www.mywebsitehomevalue.com
Bottom line: If it looks like corporate junk mail, it does not work. Make it messy instead!
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