Un-Brand Yourself = Big Marketing Advantage!

By
Real Estate Agent with Kevin Bailey Team License #0225185511

For the longest time I have been mailing out those “pretty” note cards, flyers, and home valuation type marketing stuff that everyone does. I spent hours making it perfect in every way, only to not get any responses or very few at all.

 

Not anymore! I learned the K-I-S-S (Keep It Simple Stupid) in marketing is even more important than ever.

 

In fact if it looks like a 1st grader or kindergartner made it, the better. Why?

 

Anything that looks like corporate junk mail is just that…junk.

 

Here is what I am trying now:

-shrink your marketing down to a small letter.

-print with black ink on plain paper. No logos, fancy graphics, etc.

-use color envelops and hand write the addresses on them.

-no pitch, no gimmicks, just state the message you want.

 

Example - Find out your home’s value by going to www.mywebsitehomevalue.com

 

 

Bottom line: If it looks like corporate junk mail, it does not work. Make it messy instead! 

Comments (22)

Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Great advice we all want our marketing to be noticed. Thanks for sharing have a great weekend.

Sep 13, 2014 07:03 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Good advice, Kevin

     May I add, don't use a Postage Meter or basic U.S. Stamps on the envelopes.   Go to the Post Office, buy commemorative stamps and use them.

Sep 13, 2014 07:06 AM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Kevin - Hand written always stands out, and while it isn't print perfect, people notice it!   Great tips on ways to stand out these days!

Sep 13, 2014 07:07 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Kevin - this is a  great idea.  I am going to try this out.  I think it is going to be a success.

Sep 13, 2014 10:34 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Kevin,  knowing your market and the process, being genuine, and communicating on a regular bass works every time. Well  said!

Sep 13, 2014 01:18 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Kevin - I think many of us could use a change in strategy, keeping it simple.

Sep 13, 2014 01:24 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Kevin, the KISS method has always worked. The basics never change, do they?

 

Sep 13, 2014 01:29 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

How right you are Kevin, they want a human being to go with that card or letter.

Sep 13, 2014 02:14 PM
Richard Arnold
Keller Williams Realty East Valley - Tempe, AZ
Realtor - Tempe, Chandler, Mesa, Gilbert, Phoenix

Simple marketing message - tell clients what you want them to know, not slick phrases or gimmicky lines.  Be straightforward and clear.

Sep 13, 2014 03:16 PM
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

And..be consistent.

Good luck with your campaign.

Sep 13, 2014 04:18 PM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I use a glossy post card printed with our brokerage name and my picture on the front side. The back side is blank and I write personal messages. I use an envelope for each mailing with a pretty FOREVER stamp.

I like your idea and my try that in the future.

 

Sep 13, 2014 05:49 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I like your style Kevin.  Please let us know how it works out for you with this particular marketing method.  

Sep 13, 2014 10:16 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Yes to this post and host...I speak 6th grade fluently and everyone hears me too

Sep 14, 2014 12:12 AM
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I like the idea of using a colored envelope - how simple and clever is that?

 

Sep 14, 2014 12:38 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Farming works if done right.. real estate market penetration means go after listings. Have the healthy inventory of property for sale. Direct mail to 38 towns around our office location means lots of new listings. Do it as often as it works and change the approach if missing the target you are after, need for greater market share.

Sep 14, 2014 02:11 AM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

I've been pointing people to niche websites with post cards...and it's very effective.

Sep 14, 2014 03:53 AM
Stephanie Nissen
Flower Mound, TX

Thank you for your advice.  I am about to start sending out mailers and reading this is perfect timing.

Sep 14, 2014 07:09 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

The personal touch is always best. Talk from the heart and forget all the junkie gimmick's. 

Sep 14, 2014 09:43 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I think postcards work from agents who have their signs everywhere but if I don't have a sign in the neighborhood, I'm probably going to have a tough time.

Sep 14, 2014 12:52 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Kevin~ So now that you have un-branded yourself, are you seeing results?

Sep 15, 2014 02:12 PM