If you’re looking for some great real estate marketing ideas, you’ve come to the right place! In this post I’m going to outline four of my top ideas for promoting yourself and your business, staying top of mind, and establishing trust and credibility with your real estate sphere of influence (SOI).
1. A monthly real estate newsletter
Make sure your CRM for REALTORS® includes a professionally designed and written monthly real estate e-Newsletter. This way, you can benefit from a fantastic way to stay in touch with your database without having to pay an extra fee to a newsletter company or spend hours writing and designing an e-Newsletter yourself.
A great e-Newsletter contains excellent content that is relevant to real estate and that your clients and prospects are going to look forward to receiving each month. In addition to being a great way to stay in touch, an e-Newsletter positions you as a “home expert” and helps you build confidence and trustworthiness among your sphere.
2. Handwritten Thank You notes
In our digital age, handwritten cards are rare and therefore, go a long way. How many Thank You cards do you receive each month in the mail? Make it a routine to send a handwritten Thank You card when someone sends you a referral, when someone asks you for a recommendation (thanking them for putting their trust in you), after a listing presentation, after contacts have attended a client appreciation event or home expert seminar, and after working with a client.
And another reason why Thank You cards are so valuable is because most people don’t throw the card away right after they get it. They usually will post it on their fridge or somewhere in their office – which will continue to remind them of you.
Make sure you don’t send a card with a cookie-cutter message. Make it sincere and be sure it’s in your own personal handwriting.
3. Helpful online content
Online content is a great way to gain awareness and leads. First, consider adding helpful articles, guides, reports, infographics, and/ or videos to your website. Second, start a blog and consistently post content (aim for twice a week). If you’re strapped for time or don’t have a lot of help, consider the services of Morris Real Estate Marketing Group. By publishing great content to your site, you’re increasing the likelihood that leads will find you in the search engine results pages (SERPs). For certain types of content, consider asking for a name, phone number, and email address in order to grant access. This way, you can get the lead’s contact details and add them to your database and a drip marketing plan. Then, you can give them a call to see if they have any questions.
4. Just Listed and Just Sold e-Cards or e-Flyers
Just Listed and Just Sold e-Cards or e-Flyers are excellent ways to not only put new listings and solds in front of hot prospects, but also establish greater credibility as a top Realtor. A great real estate CRM will come with beautifully designed templates that just require you to insert your images and add a few lines about the details of the property. You can then send the e-cards or flyers to the right groups in your database in just a few minutes.
With the Realtor CRM’s Email Campaign Reporting feature, you can see who clicked on any “learn more” links to identify potentially hot prospects to engage with right away.
It’s very easy to implement the four real estate marketing ideas discussed in this blog post. And each one will go a very long way in helping you to grow your business. Good luck!
Which one of these ideas are you already doing or which one(s) do you plan to implement? Please let us know in the comments!