Putting together a GOOD Newsletter requires some thought!
Both email and snailmail newsletters could be of great value when done properly.
Newsletters are one aspect of marketing that I have not been involved with up until now. I know that creating a drip campaign can help keep an agent keep in touch with clients or reach out to others that could be future clients. It is an excuse to write an email or even snailmail to make contact. It can be difficult sometimes to find a reason without looking like you are hounding a potential buyer or seller when they are not ready. It is a great thing to stay in front of as many potential buyers or sellers so that when they are ready they can directly reach out to the right person.... me.
I know that a good newsletter is hard to come by and writing all new articles would be way too time consuming. How to find proper content and put it all together is up for discussion. My impression would be to have a variety of topics that are not ALL about real estate. Tips on caring for a home, decorating and even a seasonal recipe along with a new restaurant review might be a good idea.
So ActiveRainers, I am asking what works for you in a newsletter. Any great success and failures?
I would love to know what tips you might offer on the subject. I've just begun putting something together and figuring out the details will be forthcoming. I would love some great suggestions, and who better to ask than the ActiveRain pro's!!