Highly effective people don’t fall into the trap of seeing potential customers as people who can be coerced, deceived, manipulated or ripped off. While these strategies could prove to be profitable in the short-term, they are doomed for failure in the long-term. Because, believe it or not, people aren’t happy when they discover they have been lied to. Highly effective people know the way to build a sustainable business is by caring, helping, providing value and offering innovative solutions to customers’ problems that are more relevant and/or helpful than anything else on the market.
Highly effective people don’t see their field as a dog-eat-dog world where every other person is a competitor to be “destroyed” or “eliminated.” While there is nothing wrong with healthy competition, such a negative worldview will repulse people in their network who could turn into wonderful friends or mentors. Highly effective people know that a solid network is a must for their success, because they are only one person (a flawed one at that!). Given this reality, they aim to have at least one mentor who is willing to offer guidance and give them the occasional push in the right direction, along with a handful of like-minded friends to bounce their ideas off of.
Highly effective people know their business isn’t going to build itself while they refresh their Facebook feed for the hundredth time today. They identify the biggest time-wasting activities that eat up most of their time (while offering the least satisfaction), and eliminate them without mercy. If that means unsubscribing from every unnecessary email, disabling all text notifications, silencing their phone, or cutting their cable cord, so be it. While there is nothing wrong with taking time to relax, there is no denying that many folks (maybe even most of them) stagger through a life that is nothing more than a series of distractions that serve no greater purpose; a reality that sounds depressing to any hustler who is pursuing a goal that is bigger than him or herself.
Highly effective people strive to continuously improve every day. If personal growth isn’t pursued, they know it is awfully easy to find themselves living in a state of monotony, where progress stagnates and inspiration dies.
Highly effective people aren’t afraid of pursuing an idea that is bigger than themselves. When stress or doubt clouds their judgment, they take a deep breath and remind themselves, “If it was meant to be easy, everybody would do it.”