Brand Expands Success Beyond Downtown Manhattan to Gansevoort South with Signature Rooftop Pool, Multi-level Beach Club, Luxe Paradiso Condos
A classic Miami Beach landmark - once the site of the East Coast's largest resort, the Roney Plaza - is shedding its old identity as it takes on a 21st century persona: Gansevoort South. This luxury mixed-use development will be an extension of the Gansevoort brand beyond New York City's Hotel Gansevoort in Manhattan's vibrant Meatpacking District.
The Gansevoort brand has emerged as a "next generation" developer of stylish urban resorts in evolving neighborhoods. Father-and-son team William and Michael Achenbaum, principals of the Gansevoort Hotel Group, have joined forces with the New York-based Chetrit Group and noted architect Stephen B. Jacobs, to develop the Gansevoort South, scheduled to open in January 2007.
In Miami Beach, the project will be located on 24th and Collins, widely considered to be the next epicenter of South Beach. There will be 102 condo-hotel units and 259 straight condominiums called Paradiso. The condo-hotel units and condominiums are available for sale.
An Oceanfront Oasis
The building, originally constructed in the late 1960's in the classic Art Deco style of South Beach, is being entirely redesigned around a tri-level private beach club that will anchor the development and serve as its centerpiece and central gathering spot. Architect Stephane Dupoux, well-known for his Nikki Beach Miami design, is creating the beach club blueprint. The beach club's design and décor will be clean and crisp, utilizing a primary color scheme of rich chocolate brown, deep royal blue and pure white. Furnishings, fabrics and finishes will evoke a contemporary tropical style. In the evenings, flames from strategically placed fire pits will reflect on the pool.
The main level, 12,000-square-foot semi-circular oceanfront pool deck will be a relaxing oasis with an expansive bar and restaurant overlooking an infinity-edge pool trimmed with Bisazza glass tiles in shades of deep blue and gold. A Jacuzzi, partially shaded by an open-air trellis, circular lounges and towering trees will complete the setting. The mezzanine level lounge area will provide easy access to all levels of the club. The beach level will feature the club's main bar and a seating area with oversized lounges and private cabanas with ocean views.
As in New York, the signature feature of the Gansevoort brand will be the rooftop, which will be transformed into a tropical haven dotted with coco palm trees and whimsical cabanas. An urban retreat, the 28,000-square-foot space will offer uninterrupted views of the Atlantic Ocean, South Beach and downtown Miami. The 112-foot outdoor pool with underwater music and lights will be joined by a stylish bar and lounge.
Gansevoort South will also feature a 42,000-square-foot David Barton Gym and 10,000 sq ft spa.
Oversized Rooms and All the Comforts of Home
While design is a top priority, comfort and convenience are equally important. To that end, plush feather mattresses will be covered with 400-thread-count Egyptian cotton linens and all rooms will be equipped with a plasma-screen TV. Complimentary high-speed Internet access will be available in each guest room, as well as Sony stereos, cordless phones, multi-line telephones with voice mail and data line capabilities, direct DID and fax lines that accommodate a laptop, and an in-room safe. Guest services will include 24-hour room service and concierge, turndown service, same day laundry/dry cleaning, and complimentary daily newspaper. The hotel will offer a frequent stay/loyalty program for guests.
The Next Epicenter of South Beach
Gansevoort South will move into an emerging oceanfront neighborhood at the forefront of a renaissance. Dozens of cultural institutions, art galleries, museums, shops, restaurants and nightclubs in the north end of South Beach are already experiencing an urban revival.
The recently renovated Jackie Gleason Theater of Performing Arts Center, Bass Museum and multi-million dollar renovations to the Bayshore Golf Club, Miami Beach Regional Library and Collins Park reflect the evolution of the area. Just blocks away, residents and visitors will enjoy the innovative Miami City Ballet building, Lincoln Road Mall and much more.