One of the most common complaints of many buyers and sellers is that they don’t hear from their real estate agents as much as they’d like to during the transaction, and that the agent seems to disappear once the papers are signed and the transaction is closed. Frequent communication with your clients not only helps mitigate miscommunication and allay any concerns, it also reaffirms your service to them and keeps you on the top of their minds. The simple act of following up is an essential part of your communication plan. Unfortunately, it’s one of the tasks that falls off the list when we get busy.
It only takes a minute to call your client, send an email or text or write a personal note. Leave a lasting impression on your client and follow these tips to help you remember to follow up:
1. Keep it timely. Follow up is best when it’s done within a certain timeframe. If you speak with your clients on the phone, follow up with a personal note to reassure them that you’re there to help. Or, if you’ve just shown them a home, follow up with a phone call in a day or two (or less depending on the market) to see if they’ve reached a decision.
2. Be consistent. Consistent contact shows that your clients can rely on you. Send your real estate marketing flyers and eReports each month, deliver Pop-Bys and call your clients regularly. It’s maintenance—you’re maintaining your relationships with your best clients.
3. Schedule it. Life can get hectic. If you have trouble remembering to follow up, let Referral Maker® real estate CRM trigger your memory. Simply input and sort your database and Referral Maker will tell you who to call and how often. Referral Maker also provides proven dialogues so that you always know the right thing to say. Visit Referral Maker for more information and to start your 30-day free trial.
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