Newsletter Marketing for Home Stagers

Home Stager with Fusion Design Consulting

news.brief.Weekly newsletters are a worthwhile way to stay in contact with past clients and to keep in touch with contacts made at Open Houses, Real Estate offices, etc.  Especially since Staging is relatively new, a newsletter serves as an informative venue to help explain the concept and benefits of Staging.  A weekly newsletter is both a marketing and educational tool.  Someday I hope to have my very own.

However, a weekly newsletter requires a large time commitment.  An effective alternative is to contribute articles for newsletters of local Realtors, Mortgage Companies and other Real Estate Industry professionals.  I did just that for Jim Lisi of Shorewood Realtors.  Here is the Staging article I wrote for him.  (I'm having trouble figuring out how to link his newsletter because it is via email, not on the internet.  Any suggestions here would be helpful.  Thanks)



Using Home Staging to Show and Sell
Home Staging is an important marketing tool to help sell your house faster and for the most money.  Home Staging means preparing your property so it shows at it's full potential and attracts the most buyers.  A Staged house outshines the competition.

Here are some important Home Staging tips:

1. Get Your Mind Right.  Home sellers need to detach themselves from their house.  It needs to be viewed not as their home, but as a valuable asset to be marketed and sold quickly and at premium value.  Look at your house through the eyes of potential buyers- is it overcrowded, are there maintenance issues that you have come to overlook?  Only by looking at your house objectively is it possible to see what needs to be done to prepare it for showing.

2.  Pack It Up.
   Before you put your house on the market is the right time to begin packing.  By packing early you not only clear clutter and help your house show better, you also help yourself make your upcoming move much easier.

3. The White Glove Test. 
Houses on the market need to be spotless clean.  Hiring a professional to scour every nook and cranny is highly recommended.  Buyers want to see clean, fresh smelling houses.

4. Pretty on the Outside.  Curb appeal attracts buyers.  When your house looks great on the outside, buyers will be excited to see how it looks on the inside. 

5.  When Less really is Less.
  The majority of home buyers cannot see beyond what is there, or not there, in the case of vacant houses.  By Staging empty properties, they show like model homes and buyers can easily envision themselves living there. 

You may want to consider a professional Home Stager to guide you through this sometimes overwhelming process and ensure that your house is in show-condition and ready to command top dollar.

by Gina Dougherty,


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Judy Heinrich
Judy Heinrich Home Staging - San Diego, CA
Great idea!  I haven't thought about email marketing and newsletters and all that until recently as I've been talking with Denise, this sounds like a good way to get started.
Feb 13, 2007 03:26 AM #1
Kimberly Uksik
Independent - Pickering, ON
Home Stager - Durham, Toronto, On.
I have thought about putting a newsletter together and emailing it out.  I had thouht about starting at once a month though.  Is this too little?
Feb 13, 2007 06:54 AM #2
Gina Dougherty
Fusion Design Consulting - Redondo Beach, CA
Home Staging Redondo Beach, CA-

Judy, I think it's a great way to get started and you could easily re-publish any articles you write for others.

Kimberly, many newsletters are monthly.  Monthly is definitely more manageable and may be more effective since it gives you more time to come up w/valuable content and contributed articles.




Feb 13, 2007 10:50 AM #3
Home Staging
Reston, VA
Great idea!!!
Feb 13, 2007 12:40 PM #4
Marci Toliver
438-4642 - Mauldin, SC
Anderson SC, Spartanburg,Greenville SC, Home Staging
Gina, this was great!  I hate that it has taken me so long to find this post!  What an excellent newslwetter.  You are one busy girl!  I was thinking of submitting  a newsletter once a month. Once a week may be too much for me!
Feb 13, 2007 09:38 PM #5
Cindy Lin
Staged4more Home Staging & Designs // EcoJoe - South San Francisco, CA

i think weekly may be too frequent, since realtors are swamped with solicitation emails already on top to what they have to read. it's also important to think of spam law so you don't get in trouble with the law ;)



Feb 18, 2007 04:44 PM #6
This is a great idea.  I was talking to one agent who said they were starved for content for their newsletter.  Its not until now do I realize writing one article a month to submit to as many newsletters as I can get into will be a win-win solution.
Feb 18, 2007 08:58 PM #7
Tina Parker
Royal LePage Atlantic - Bedford, NS
CNE, REDM, SRES, CSP Home Staging REALTOR, Halifax
Oops, that was me.  I forgot to log in.
Feb 18, 2007 08:59 PM #8
Theresa Gamble
Simply Put Home Staging & Redesign - Bowmanville, ON
Excellent idea, we need to spread the word, as to how beneficial home staging is.  And if Realtors are in favour of it, then i think sellers might take well to the idea too, especially if it is referred by the agent. 
Feb 19, 2007 02:31 AM #9
Simon Payn
Ready to Go Newsletters - Toronto, ON
Ready to Go Newsletters
I think this is a great idea. Articles on staging make great newsletter content. It's a win-win.
Apr 27, 2007 10:23 PM #10
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging


If you are at all familiar with me you know that newsletters and handwritten notes are the biggest success secret I have!  I have blogged on this a couple of times at the request of other AR stagers.  Below are two of my most recent - the advice works, I've had several email me their successes!  I even offer 2 newsletter articles each month as part of the membership to First Impressions.  These are for other stagers to include in their monthly newsletter to agents. 

I think the content of your article is great!  If you would like examples of any of my articles, for style or content idea, go to and look under News, Articles & Links.

If you want to read some tips for monthly newsletters, read my blog - Newsletters, Getting Agent Attention or Revisiting Newsletters... Mine today.. Results coming in

~ Melissa Marro, - become a member today!

Apr 28, 2007 01:00 PM #11
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Gina Dougherty

Home Staging Redondo Beach, CA-
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