5ive Questions with Matt Stigliano

Education & Training with Tech and Social Media Consultant

5ive questions with

The premise is pretty simple. I ask a successful blogger 5ive questions. They answer. Not the normal questions you might think but deep thought provoking questions. I hope this will show how diverse we all are and how there is no single right answer to success.

Matt Stigliano
Name: Matt Stigliano
Website: http://www.kimberlyhowell.com

Bio: I hate writing bios – so here’s some facts: East Coast native living in Texas. Hockey fanatic (Flyers fan). Former rockstar. Self-taught web guy. BBQ addict. Gum chewer. Tired.

  I used to be in a band called Bloodhound Gang – you know the one, the “Discovery Channel song” guys. I’ve traveled the world, been married (now divorced), and have a love for chicken wings. I’m a licensed real estate agent, but prefer working on real estate websites to selling houses. I have some tattoos and love punk and metal. I have a dog named Macaroni.

Blogger Since: 2008 for real estate/1997 for music.

Question #1: Thinking specifically about technology and tools – what is the one thing that has had a significant and positive impact on your success and in what way?

Probably my phone. I get emails and messages from our agents at all times of the day and night, so being able to receive them and not be tied to a computer makes a huge difference for me. It’s not really any sort of new technology, but I remember the days before text messages on your phone, so to me, it’s the most important thing.

Question #2:  What is the one thing that you do that your competition does not?

All of our staff are licensed agents – you can ask the same questions to the broker or the receptionist or the tech guy (me). Agents have questions all the time and they can get answers – no matter who’s out to lunch or busy doing something else. Agents seem to really like that fact and I think it makes a difference. It also makes for great brainstorming sessions when someone has a particularly tricky deal or situation to deal with.

Question #3:  Monetization or ROI.  Few people blog just for the fun of it. Most have a very specific goal in mind. What’s the metric you use to determine if your blogging is reaching that goal?

Since I work for a real estate brokerage, my goal is simple – bring in the leads. The more the merrier. Of course I also have to focus on helping agents learn ways to take them from a name and a number to happy clients. We use a tool called Pipeline ROI that helps me visualize the leads and conversion rates, so I can see when there are spikes or dips and then compare them to what’s been going on at the website (sometimes as much as I want to, I get behind and don’t blog nearly as often as I should).

Question #4:  How do you plan to grow? Continual growth is important. As it pertains to learning and staying on top of the business, what is it that you continuously do to ‘sharpen the saw’?

I’m a voracious reader – and sometimes it gets in the way of other work. In the morning I usually scan through all my sources of news and info and open up a new window for anything I want to “bookmark” to read through that day. Then, when I need a few minutes to myself, I’ll comb through those open windows and check out an article or two. Right now, I have 9 windows open that are items on my read list.

Question #5:  Not looking for the “Abe Lincoln” answer, so Presidents, Candidates, Authors and Wayne Gretzky are out. Amongst your friends, coworkers, and others in your industry – who is it that your really admire? What is it about them (or their business)?

Well, you took Wayne Gretzky out of play, so now I’m stuck. I’m a big fan of Rob Hahn (Notorious R.O.B.) – he’s a big thinker and I really love that about him. He can write a ten page essay on just about anything you give him I think, but he’s really good at taking a complicated real estate topic and analyzing it in all its complexities and then writing an article that just blows my mind. I don’t know where he finds the time to do it.

Awesome, thanks Matt! You really are a RERockstar!

Read the whole Series / Are you ready for your 5ive?

Comments (24)

Randy Mitchelson,APR
Marketing Advisor & Squeeze Mortgage - Bonita Springs, FL
First Impressions are made at First Click

I especially like his comment about being a voracious reader. I am like that too and derive inspiration for my writings from digesting things from a varierty of sources.

Sep 23, 2014 05:01 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Always good to read some insight from someone doing this for quite a while.  

Sep 23, 2014 05:10 AM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

Very cool idea. Will you be asking other rainers? It'd be cool to get a few different perspectives. Not volunteering! Just asking :)

Sep 23, 2014 06:19 AM
Mike Mueller
Tech and Social Media Consultant - Walnut Creek, CA

Suzanne - that sure sounds like volunteering to me... ;)

Sep 23, 2014 06:33 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Well I certainly remember reading Matt years ago - particularly because of his "rock star" branding.  Good to see what he's up to.

Sep 23, 2014 06:45 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

This is great!  Love the interview style to get to know our AR friends.

Sep 23, 2014 06:45 AM
Christine Yedo Johnson
RE/MAX Unlimited Inc. - Aurora, CO

I like seeing what other people think about blogging.  I am new at it, but see others having success at it. 

Sep 23, 2014 08:38 AM
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Licensed in Florida, Washington, and Hawai'i

Hi Mike. He used to be a prolific writer here at ActiveRain. Nice to read about him again.

Sep 23, 2014 12:30 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Matt is a RE Rockstar. Thanks for sharing the interview Mike.  It was most informative.

Sep 23, 2014 12:51 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

An unusual interview but very profound.  He is a multi tasker and I admire anyone who can do that!  It's not me.

Sep 23, 2014 02:09 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Very cool and you should trademark "5ive"most definitely.
Sep 23, 2014 02:18 PM
Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Specialist - Agent

I'm a gum chewer and gum aficionado, too. Mentos with the white pop top lid.  The rest of the gums are uncivilized.

Sep 23, 2014 08:37 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

You had me at Macaroni...                                                                                                                 

Sep 23, 2014 09:16 PM
John F Muscarella
Broker/Owner, Venice, FL, Florida's Suncoast

In this business I try to have a purpose for everything I do cause it all takes time away from selling and valued personal time.  It's all about leads.  

Sep 23, 2014 11:13 PM
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

I LOVE this concept!

And, I really like that Matt has everyone with a license on his staff. That brings his business to a new level and stands out.

Sep 24, 2014 12:36 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

What a cool idea. I look forward to your other 5 questions posts. 

Sep 24, 2014 02:16 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Mike Mueller Basics, Basics and Basics! The success comes to us when we follow fundamentals. Phone does not need to be smart and leads matter in our business.

Great interview.

Sep 24, 2014 02:04 PM
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Is it a little ironic that you interview Matt for a post here on AR yet Matt is not a huge fan of ActiveRain? 

Sep 25, 2014 09:23 AM
Sam Livingston
Omega-Team Marathon - Medina, OH
ePro Agent

I've been an active agent for 9 years now and on a team that is constantly growing. For a time I thought blogging and SM was a waste of time and lacked any ROI.  Now it has transformed into a very important lead gen tool for our team.  When we bring new members on board we ensure that they have live accounts for pertinant SM sites and update regularly.

Sep 25, 2014 10:41 AM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Very interesting.  I read Notorious rob for the first time this week as a result of another AR blog.  For me  on question one it would be the cell phone. In 1993 (I think) I bought my first used Brick phone.  20 years later I bought my first iPhone.  The iPhone has been a huge step forward for me...Thanks for the blog.

Sep 25, 2014 01:21 PM